When and how to use Big Data?
Posted: Tue Mar 18, 2025 6:33 am
There's a phrase I love: Go the extra mile . Go beyond what the numbers show you at first glance. The secret formula goes beyond data and routine reports to truly understand your customers. Experiment a little and do it quickly. If you have a large volume of data, you can analyze it in many ways:
• Try segmenting your data based on demographic or geographic segmentation. Are their behaviors the same? Or do they behave differently?
• Which products are the most popular? What do they have in common? How are they different? Which strategies have worked best in the past, and to what extent? Why?
• The environment, like the weather, has an impact, as we've seen. Was it a rainy day or was stockholder database it brightly sunny? Climate targeting or weather-based advertising is the practice of targeting consumers based on the local weather (past, current, or future). Or at the moment. What time of day? And what day of the week?
• A multi-channel strategy is critical. No one makes a purchasing decision based on a single channel anymore. On which platforms? With what message? Who was the audience?
Then, try testing new things based on your specific data analysis, doing A/B testing and always measuring what changed and how it impacted the results.Big Data: What is Big Data and what is it used for?
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4.7/5
4.7/5
In the digital world, not a day goes by without us hearing about Big Data .
In fact, we first heard about it in the early 2000s.
We all suspect that it's about databases and analytics. We've heard terms like algorithms, business intelligence, and predictive analytics, but we can't quite figure out the difference. Don't worry. We're here to answer these questions.
• Try segmenting your data based on demographic or geographic segmentation. Are their behaviors the same? Or do they behave differently?
• Which products are the most popular? What do they have in common? How are they different? Which strategies have worked best in the past, and to what extent? Why?
• The environment, like the weather, has an impact, as we've seen. Was it a rainy day or was stockholder database it brightly sunny? Climate targeting or weather-based advertising is the practice of targeting consumers based on the local weather (past, current, or future). Or at the moment. What time of day? And what day of the week?
• A multi-channel strategy is critical. No one makes a purchasing decision based on a single channel anymore. On which platforms? With what message? Who was the audience?
Then, try testing new things based on your specific data analysis, doing A/B testing and always measuring what changed and how it impacted the results.Big Data: What is Big Data and what is it used for?
FacebookTwitterPinterestLinkedIn
4.7/5
4.7/5
In the digital world, not a day goes by without us hearing about Big Data .
In fact, we first heard about it in the early 2000s.
We all suspect that it's about databases and analytics. We've heard terms like algorithms, business intelligence, and predictive analytics, but we can't quite figure out the difference. Don't worry. We're here to answer these questions.