Marketing focused on biosecurity
Posted: Tue Mar 18, 2025 5:34 am
Bert and Google
As we can see, Google's algorithm is a battalion of different, increasingly complex tools, but they all influence positioning. SEO is not an exact science; it's a set of techniques.
These techniques, some work better and others not so well, but this will depend on the niche, and the competition where you want to position yourself. The absolute truth on this topic does not exist, but the strategy, evaluation and adjustment to each of your campaigns do.Biosecurity-focused marketing: the new approach after the pandemic.
In 2020, an epidemic like COVID-19 has impacted everyone's lives and the way we live and coexist in society.
Likewise, this phenomenon has impacted marketing in many ways. We've all seen how home owner database online shopping has skyrocketed, with people who had never made an online purchase now doing so consistently.
Likewise, restaurants' shift to online service, the growth of home delivery from supermarkets, and even the first signs of new marketing with contactless deliveries.
The current state of marketing after the Covid-19 pandemic
Marketing focused on biosecurity
In many countries, the virus quarantine is beginning to emerge. In many others, like Mexico, everything is being prepared so that people can go out. Once the quarantine ends, businesses will face new challenges.
Customers will emerge from this epidemic feeling fear, and fear often drives people to buy more than other emotions, which is why businesses will focus on providing safety and protection to our customers.
Marketing strategies will focus on ensuring our customers are protected with our services, and to achieve this, emphasis will be placed on biosecurity.
As we can see, Google's algorithm is a battalion of different, increasingly complex tools, but they all influence positioning. SEO is not an exact science; it's a set of techniques.
These techniques, some work better and others not so well, but this will depend on the niche, and the competition where you want to position yourself. The absolute truth on this topic does not exist, but the strategy, evaluation and adjustment to each of your campaigns do.Biosecurity-focused marketing: the new approach after the pandemic.
In 2020, an epidemic like COVID-19 has impacted everyone's lives and the way we live and coexist in society.
Likewise, this phenomenon has impacted marketing in many ways. We've all seen how home owner database online shopping has skyrocketed, with people who had never made an online purchase now doing so consistently.
Likewise, restaurants' shift to online service, the growth of home delivery from supermarkets, and even the first signs of new marketing with contactless deliveries.
The current state of marketing after the Covid-19 pandemic
Marketing focused on biosecurity
In many countries, the virus quarantine is beginning to emerge. In many others, like Mexico, everything is being prepared so that people can go out. Once the quarantine ends, businesses will face new challenges.
Customers will emerge from this epidemic feeling fear, and fear often drives people to buy more than other emotions, which is why businesses will focus on providing safety and protection to our customers.
Marketing strategies will focus on ensuring our customers are protected with our services, and to achieve this, emphasis will be placed on biosecurity.