How to make an effective and winning SEO proposal
Posted: Tue Mar 18, 2025 5:14 am
Unlike paid media, earned media lacks the tools to make reliable predictions about results, which can leave potential SEO clients feeling hesitant.
Let's take a typical example of how the introduction process works. Pedro, the CEO of a successful SEO agency, is introduced to the CEO of another successful e-commerce company through a mutual friend.
He gathers his team and meets with the client via Zoom. They have a wonderful conversation, and both are excited to begin a great partnership.
Full of optimism, Pedro assigns his top colleagues to craft a perceptive SEO proposal. They analyze competitors, research keywords, consider organic opportunities, and develop a unique strategy for achieving impressive results.
The day of the presentation arrives, and the e-commerce team gathers around, nodding their heads at each slide. By the end, everyone feels great. Sarah is thrilled.
Checking emails is no longer a chore for Pedro. He quickly scans them all, looking for business owner database confirmation about the project's start.
He does this every day for almost two weeks, and with each passing day, his confidence diminishes. There's no response from the prospect.
It's awkward to follow up. What could he ask? Why don't they indicate whether they want to continue the SEO campaign or not? What's up with this "Silent Not"?
How to make an SEO proposal
Understanding what makes customers feel hesitant
How to make an SEO proposal
If you've already introduced a few clients, you've probably experienced a similar situation. You feel like a victory, but then communication gets postponed. It's not clear whether you should follow up or not. And even if you did follow up, what would you ask for?
Let's take a typical example of how the introduction process works. Pedro, the CEO of a successful SEO agency, is introduced to the CEO of another successful e-commerce company through a mutual friend.
He gathers his team and meets with the client via Zoom. They have a wonderful conversation, and both are excited to begin a great partnership.
Full of optimism, Pedro assigns his top colleagues to craft a perceptive SEO proposal. They analyze competitors, research keywords, consider organic opportunities, and develop a unique strategy for achieving impressive results.
The day of the presentation arrives, and the e-commerce team gathers around, nodding their heads at each slide. By the end, everyone feels great. Sarah is thrilled.
Checking emails is no longer a chore for Pedro. He quickly scans them all, looking for business owner database confirmation about the project's start.
He does this every day for almost two weeks, and with each passing day, his confidence diminishes. There's no response from the prospect.
It's awkward to follow up. What could he ask? Why don't they indicate whether they want to continue the SEO campaign or not? What's up with this "Silent Not"?
How to make an SEO proposal
Understanding what makes customers feel hesitant
How to make an SEO proposal
If you've already introduced a few clients, you've probably experienced a similar situation. You feel like a victory, but then communication gets postponed. It's not clear whether you should follow up or not. And even if you did follow up, what would you ask for?