The dominance of digital marketing over traditional marketing?
Posted: Tue Mar 18, 2025 5:05 am
SEARS Catalog.
Among these notable creations, one stands out that I personally find fascinating: the SEARS catalog. In 1894, the SEARS company made the strategic decision to expand its warehouse sales to every corner of the United States without the need to establish physical stores everywhere.
To achieve this ambitious goal, SEARS launched a catalog that became a comprehensive compendium of products for the entire country.
This catalog was distributed to every home, where, upon receiving it, it sparked people's interest as they flipped through its pages. If something caught their attention, they simply sent a letter with the corresponding amount of money, and in return, they would receive the product at the nearest train station.
This ingenious system allowed consumers to purchase everything from a simple fountain pen to a house or mom database even a car, all through a single catalog with efficient rail shipping.
This innovative approach led SEARS to be compared to the "Amazon" of its time, highlighting traditional marketing's ability to adapt and revolutionize the way consumers access products, thus setting a shining precedent in marketing history.
Old Sears
Digital marketing
Digital marketing refers to a set of tools used to promote a product or service using key digital tools, such as: websites, social media, web ads, videos on digital or streaming platforms, email marketing, etc.
Their great advantage is their immediacy, and the fact that these platforms have now spread worldwide and are used by the world's wealthiest individuals.
This marketing has eliminated several of the 4 P's of marketing from the equation, since everything is now simpler.
Among these notable creations, one stands out that I personally find fascinating: the SEARS catalog. In 1894, the SEARS company made the strategic decision to expand its warehouse sales to every corner of the United States without the need to establish physical stores everywhere.
To achieve this ambitious goal, SEARS launched a catalog that became a comprehensive compendium of products for the entire country.
This catalog was distributed to every home, where, upon receiving it, it sparked people's interest as they flipped through its pages. If something caught their attention, they simply sent a letter with the corresponding amount of money, and in return, they would receive the product at the nearest train station.
This ingenious system allowed consumers to purchase everything from a simple fountain pen to a house or mom database even a car, all through a single catalog with efficient rail shipping.
This innovative approach led SEARS to be compared to the "Amazon" of its time, highlighting traditional marketing's ability to adapt and revolutionize the way consumers access products, thus setting a shining precedent in marketing history.
Old Sears
Digital marketing
Digital marketing refers to a set of tools used to promote a product or service using key digital tools, such as: websites, social media, web ads, videos on digital or streaming platforms, email marketing, etc.
Their great advantage is their immediacy, and the fact that these platforms have now spread worldwide and are used by the world's wealthiest individuals.
This marketing has eliminated several of the 4 P's of marketing from the equation, since everything is now simpler.