10 marketing mistakes made by large companies?
Posted: Tue Mar 18, 2025 4:16 am
The market, segmentation, management strategy, communication, marketing, distribution, etc. are analyzed, as well as competition, competitive advantages, brand differentiators, packaging, labels, and much more.
The modern concept of marketing as we know it today has been a key component of human development and the evolution of innovation and marketing around the world for decades.
Much of society associates marketing with the act of selling and/or advertising something. And while sales and advertising are fundamental to the practice of marketing, they are only a small part of what it entails.
A little history.
Let's go back in time to the emergence of markets and markets in ancient Mesoamerican 99 acres database cultures. At that time, barter was an efficient means of exchange, but no fixed value was assigned to the products traded. Payment through cacao beans was later implemented. At this point in history, we can infer that the inhabitants made use of three of the four Ps of marketing.
They had products, which they sold, they assigned a price to those products, and they had a location (in this case, the street markets they set up in main squares). However, they hadn't developed the promotional side, or at least not significantly, so they could only promote what they sold by word of mouth.
We then determined that its processes were basic, conveniently, as it was a small community (compared to the current population index) they were sufficient and efficient.
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Let's fast-forward to the last century. In the 1950s, the 4P of promotion was already being implemented, and communication was therefore essential for marketing products and services. At that time, communication was indiscriminate and therefore massive. Television commercials were becoming increasingly common.
The modern concept of marketing as we know it today has been a key component of human development and the evolution of innovation and marketing around the world for decades.
Much of society associates marketing with the act of selling and/or advertising something. And while sales and advertising are fundamental to the practice of marketing, they are only a small part of what it entails.
A little history.
Let's go back in time to the emergence of markets and markets in ancient Mesoamerican 99 acres database cultures. At that time, barter was an efficient means of exchange, but no fixed value was assigned to the products traded. Payment through cacao beans was later implemented. At this point in history, we can infer that the inhabitants made use of three of the four Ps of marketing.
They had products, which they sold, they assigned a price to those products, and they had a location (in this case, the street markets they set up in main squares). However, they hadn't developed the promotional side, or at least not significantly, so they could only promote what they sold by word of mouth.
We then determined that its processes were basic, conveniently, as it was a small community (compared to the current population index) they were sufficient and efficient.
Image for blog2
Image for blog5
Let's fast-forward to the last century. In the 1950s, the 4P of promotion was already being implemented, and communication was therefore essential for marketing products and services. At that time, communication was indiscriminate and therefore massive. Television commercials were becoming increasingly common.