Location-based ad personalization
Posted: Tue Mar 18, 2025 3:39 am
Another strategy is to leverage augmented reality to create brand-related games or challenges. For example, a food company could launch an interactive ad in which users must virtually catch ingredients falling from the sky to prepare a recipe.
This playful experience generates a high level of engagement and enthusiasm, as well as associating the brand with fun and exciting moments.
In addition, augmented reality can be used to display additional information about products or services.
For example, a fashion brand can create an interactive ad that allows users to see details up close, such as the texture of a fabric or the finishes of a garment. This provides a more complete and detailed shopping experience, increasing consumer confidence and reducing uncertainty.
Another example is Garnier's virtual hair color tester, which uses augmented reality to digitally overlay selected hair shades onto a live image or user-uploaded photo. This gives users an accurate representation of how each color would look on their hair before making a decision.
This Garnier marketing technique has proven highly effective in increasing customer satisfaction truemoney database and fostering brand loyalty. By allowing consumers to experience lifelike results from hair color, Garnier has successfully eliminated traditional purchasing barriers and provided a more personalized experience through technology.
Augmented reality hair dyes
It's a powerful strategy that combines augmented reality with geolocation to deliver highly relevant and contextualized advertising messages in specific physical environments. This combination creates a unique and personalized advertising experience for each user.
By using augmented reality, brands can leverage user location information to deliver ads tailored to their immediate surroundings. For example, a restaurant chain can use this technology to display discount coupons in real time when users are near their establishments. This allows them to engage consumers at the right time and in the right place, increasing the chances of conversion.
Additionally, augmented reality can be used to overlay ads on specific objects or locations. For example, a clothing store can place virtual ads in physical storefronts, allowing users to see how they would look wearing the displayed garments. This creates a personalized and engaging experience, driving interest and emotional connection with the brand.
This playful experience generates a high level of engagement and enthusiasm, as well as associating the brand with fun and exciting moments.
In addition, augmented reality can be used to display additional information about products or services.
For example, a fashion brand can create an interactive ad that allows users to see details up close, such as the texture of a fabric or the finishes of a garment. This provides a more complete and detailed shopping experience, increasing consumer confidence and reducing uncertainty.
Another example is Garnier's virtual hair color tester, which uses augmented reality to digitally overlay selected hair shades onto a live image or user-uploaded photo. This gives users an accurate representation of how each color would look on their hair before making a decision.
This Garnier marketing technique has proven highly effective in increasing customer satisfaction truemoney database and fostering brand loyalty. By allowing consumers to experience lifelike results from hair color, Garnier has successfully eliminated traditional purchasing barriers and provided a more personalized experience through technology.
Augmented reality hair dyes
It's a powerful strategy that combines augmented reality with geolocation to deliver highly relevant and contextualized advertising messages in specific physical environments. This combination creates a unique and personalized advertising experience for each user.
By using augmented reality, brands can leverage user location information to deliver ads tailored to their immediate surroundings. For example, a restaurant chain can use this technology to display discount coupons in real time when users are near their establishments. This allows them to engage consumers at the right time and in the right place, increasing the chances of conversion.
Additionally, augmented reality can be used to overlay ads on specific objects or locations. For example, a clothing store can place virtual ads in physical storefronts, allowing users to see how they would look wearing the displayed garments. This creates a personalized and engaging experience, driving interest and emotional connection with the brand.