Let’s look at some of the findings, tips and suggestions below.
Posted: Mon Mar 17, 2025 10:12 am
NetLine’s data shows that eBooks are the most downloaded type of B2B content marketing. “EBooks are followed by white papers and guides, and these three content types combined account for approximately 56% of the market inventory,” the report states.
While webinars ranked low on the list of popular line database content types, the report notes that they are powerful lead generators, often serving earlier-stage prospects. With increased attendance during the COVID-19 pandemic, the number of webinars is expected to climb in 2020.
Hot prospects
It’s time to look beyond the C-suite. NetLine’s analysis found that mid-level leaders, including senior executives and directors, are the quickest to ingest and engage with content after a request is made. Conversely, the report states, “people in executive or leadership positions spend an average of 8% more time (5.7 hours) to open the content they request, at nearly every level.”
This isn’t to say that “senior executives” don’t have good prospects, it reinforces the need to target employees who have influence over purchasing decisions – even if they’re not at the top of the organization.
While webinars ranked low on the list of popular line database content types, the report notes that they are powerful lead generators, often serving earlier-stage prospects. With increased attendance during the COVID-19 pandemic, the number of webinars is expected to climb in 2020.
Hot prospects
It’s time to look beyond the C-suite. NetLine’s analysis found that mid-level leaders, including senior executives and directors, are the quickest to ingest and engage with content after a request is made. Conversely, the report states, “people in executive or leadership positions spend an average of 8% more time (5.7 hours) to open the content they request, at nearly every level.”
This isn’t to say that “senior executives” don’t have good prospects, it reinforces the need to target employees who have influence over purchasing decisions – even if they’re not at the top of the organization.