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Posted: Sat Dec 07, 2024 8:49 am
Intangible benefits
Why focus on the intangible benefits when the rational side is so obvious? This allows you to appeal to the emotional side of the argument, pointing out that this software will save you and your team time understanding keyword data and help you focus on more important tasks.
For example, with Google Analytics you have a wealth of historical keyword data, but it takes time to sort through and understand it. The tedious and non-urgent nature of the task means that it is routinely put off by team members, compounding the problem. Meanwhile, you’ve made some progress in your rankings for certain keywords, but no one on the team can remember exactly what changes you made to your content to see this improvement in rankings.
AccuRanker’s API lets you easily organize your data and quickly access historical keyword data. What’s more, the notes feature means your team can look back and see the changes they made to a particular keyword that skyrocketed to the top of Google in a matter of months. The reports feature also lets you keep team members up to date on progress. These are all points you can use to explain the emotional utility of this tool.
Our customer kids-world.dk perfectly highlights the intangible benefits of AccuRanker and says: "You could normally spend hours reviewing reports and looking for different changes in the ranking - now you can do it in five minutes."
Costs
Motivation is great, but it’s time to consider the france mobile phone numbers database cost of AccuRanker. Again, we come back to appealing to the rational side of the argument.
All subscriptions at AccuRanker include all features and benefits, so you only pay for the amount of keywords you need. The starter subscription costs $109 per month for 1,000 keywords (an annual subscription costs $99 per month).
However, we like to reward ambition – the more keywords you track, the lower the total cost per keyword.
Return on Investment
Return on Investment
Now it’s time to get down to business. We can’t tell you exactly how to calculate ROI, but a simple measure is net profit divided by investment cost, multiplied by 100.
However, considering the above information about how much traffic you can drive to your site by ranking higher on Google and the potential for additional conversions, it may be possible to estimate a return on investment by approximating the amount of revenue you could generate based on your current conversion rate but significantly increasing traffic and then tracking the above metric.
If you’re focused on content marketing, AccuRanker can help you track your ROI, which is often an afterthought. Check out our guide to maximizing your content ROI, which we created with HubSpot.
Risks
Risks? What risks!? No business case would be complete without a thorough analysis of the potential risks of purchasing and using a software. But at AccuRanker, we like to consider ourselves a pretty safe bet.
Firstly, you can sign up for a 14-day free trial, no credit card details required, meaning you don't have to remember to cancel payments if you decide not to continue after your free trial.
We also offer an extensive library of help guides, as well as the opportunity to have a Best Practices Session with one of our customer success managers .
If you decide you're on the wrong plan, you can upgrade immediately or keep your old subscription until the end of the plan to downgrade.
Finally, we pride ourselves on being a feedback-driven software. If you encounter an issue or have a suggestion to make our platform even better, just contact us and we will do our best to meet your needs.
Is there anything else?
Before you run around your office shouting “EUREKA”, we recommend checking out some of our cases for more inspiration . Finally, we’ve included a draft business case proposal below, and be sure to download our template if you haven’t already.
If you have any questions about AccuRanker's software, drop us a message at [email protected] or on social media.
Example Business Case
PROJECT NAME:
ORGANIC GROWTH WITH KEYWORD RANKING MONITORING
Department/Project Manager:
Digital Marketing - Joe Bloggs
Contribution to Business Strategy:
Our marketing strategy is aimed at converting leads through organic traffic to our site. A keyword ranking tracker (such as AccuRanker) will allow us to better understand how accurate our keyword analysis is and save time while improving our rankings for target keywords.
Options considered:
- Hiring a data analyst (permanent or freelance)
- A keyword ranking tracker (selected)
Advantages:
- Increased traffic: CPC rate for our main target keyword is profitable (around $10), but we only rank on the second page of Google (top 4 results get 75% of clicks on mobile and 60% on desktop)
- Increased sales: CTR for our keywords is strong, meaning customers are more likely to click through to our site. Our bounce rate is low, meaning customers tend to stay on the site, and the conversion rate is high.
- Improved productivity: Our team now spends at least two hours a week sorting through data. The tedious nature of the task can mean that delays increase as the task is deemed less urgent.
Time scale:
AccuRanker software is cloud-based, meaning signing up is quick and doesn't require external proxies.
Costs:
- $209 per month for 2,000 keywords ($199 per month billed annually). This price can be increased or decreased as needed.
Expected Return on Investment (ROI):
Based on our current conversion rate (3.5%), purchasing our main software tool (costing $250 per year) and increasing traffic to our website by approximately 10,000 additional visitors year over year would yield a return on investment of:
Year 1 = $5,652
Year 2 = $11,304
Year 3 = $16,957
Risks:
This project seems simple, but there is always a risk that the software will not meet our needs. However, with the free trial version, the team has tested the product extensively and it is possible to cancel or change our subscription if necessary.
Why focus on the intangible benefits when the rational side is so obvious? This allows you to appeal to the emotional side of the argument, pointing out that this software will save you and your team time understanding keyword data and help you focus on more important tasks.
For example, with Google Analytics you have a wealth of historical keyword data, but it takes time to sort through and understand it. The tedious and non-urgent nature of the task means that it is routinely put off by team members, compounding the problem. Meanwhile, you’ve made some progress in your rankings for certain keywords, but no one on the team can remember exactly what changes you made to your content to see this improvement in rankings.
AccuRanker’s API lets you easily organize your data and quickly access historical keyword data. What’s more, the notes feature means your team can look back and see the changes they made to a particular keyword that skyrocketed to the top of Google in a matter of months. The reports feature also lets you keep team members up to date on progress. These are all points you can use to explain the emotional utility of this tool.
Our customer kids-world.dk perfectly highlights the intangible benefits of AccuRanker and says: "You could normally spend hours reviewing reports and looking for different changes in the ranking - now you can do it in five minutes."
Costs
Motivation is great, but it’s time to consider the france mobile phone numbers database cost of AccuRanker. Again, we come back to appealing to the rational side of the argument.
All subscriptions at AccuRanker include all features and benefits, so you only pay for the amount of keywords you need. The starter subscription costs $109 per month for 1,000 keywords (an annual subscription costs $99 per month).
However, we like to reward ambition – the more keywords you track, the lower the total cost per keyword.
Return on Investment
Return on Investment
Now it’s time to get down to business. We can’t tell you exactly how to calculate ROI, but a simple measure is net profit divided by investment cost, multiplied by 100.
However, considering the above information about how much traffic you can drive to your site by ranking higher on Google and the potential for additional conversions, it may be possible to estimate a return on investment by approximating the amount of revenue you could generate based on your current conversion rate but significantly increasing traffic and then tracking the above metric.
If you’re focused on content marketing, AccuRanker can help you track your ROI, which is often an afterthought. Check out our guide to maximizing your content ROI, which we created with HubSpot.
Risks
Risks? What risks!? No business case would be complete without a thorough analysis of the potential risks of purchasing and using a software. But at AccuRanker, we like to consider ourselves a pretty safe bet.
Firstly, you can sign up for a 14-day free trial, no credit card details required, meaning you don't have to remember to cancel payments if you decide not to continue after your free trial.
We also offer an extensive library of help guides, as well as the opportunity to have a Best Practices Session with one of our customer success managers .
If you decide you're on the wrong plan, you can upgrade immediately or keep your old subscription until the end of the plan to downgrade.
Finally, we pride ourselves on being a feedback-driven software. If you encounter an issue or have a suggestion to make our platform even better, just contact us and we will do our best to meet your needs.
Is there anything else?
Before you run around your office shouting “EUREKA”, we recommend checking out some of our cases for more inspiration . Finally, we’ve included a draft business case proposal below, and be sure to download our template if you haven’t already.
If you have any questions about AccuRanker's software, drop us a message at [email protected] or on social media.
Example Business Case
PROJECT NAME:
ORGANIC GROWTH WITH KEYWORD RANKING MONITORING
Department/Project Manager:
Digital Marketing - Joe Bloggs
Contribution to Business Strategy:
Our marketing strategy is aimed at converting leads through organic traffic to our site. A keyword ranking tracker (such as AccuRanker) will allow us to better understand how accurate our keyword analysis is and save time while improving our rankings for target keywords.
Options considered:
- Hiring a data analyst (permanent or freelance)
- A keyword ranking tracker (selected)
Advantages:
- Increased traffic: CPC rate for our main target keyword is profitable (around $10), but we only rank on the second page of Google (top 4 results get 75% of clicks on mobile and 60% on desktop)
- Increased sales: CTR for our keywords is strong, meaning customers are more likely to click through to our site. Our bounce rate is low, meaning customers tend to stay on the site, and the conversion rate is high.
- Improved productivity: Our team now spends at least two hours a week sorting through data. The tedious nature of the task can mean that delays increase as the task is deemed less urgent.
Time scale:
AccuRanker software is cloud-based, meaning signing up is quick and doesn't require external proxies.
Costs:
- $209 per month for 2,000 keywords ($199 per month billed annually). This price can be increased or decreased as needed.
Expected Return on Investment (ROI):
Based on our current conversion rate (3.5%), purchasing our main software tool (costing $250 per year) and increasing traffic to our website by approximately 10,000 additional visitors year over year would yield a return on investment of:
Year 1 = $5,652
Year 2 = $11,304
Year 3 = $16,957
Risks:
This project seems simple, but there is always a risk that the software will not meet our needs. However, with the free trial version, the team has tested the product extensively and it is possible to cancel or change our subscription if necessary.