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Press releases are important for communication between companies and the media

Posted: Mon Mar 17, 2025 9:16 am
by ashammi228
Lecturer: Hanae Matsuya



To sum up,
what is necessary for a press gambling data russia release that will attract a lot of media coverage?

It is novel
Is there any added value?
Include how it will change society
It is important to write clear and accurate sentences so that the media can properly understand the intent of the press release.


Finally, he recommended some good books to refer to when writing press releases and other materials.

◆ " New Writing Classroom: Natalie's Training to Turn Weaknesses into Strengths " (Impress, 2015)
... This book was highly praised as the best book on writing that I have read recently. If you are having trouble with writing, please give it a read.

◆ " Reporter's Handbook, 13th Edition, Newspaper Character Glossary " (Kyodo News, 13th Edition, published in 2016)
... This is a Japanese character glossary used by newspaper reporters and others. From the perspective of how to write something in a way that is easy to read, it is recorded like a dictionary, with information such as whether this character is better written in kanji or hiragana, which okurigana is appropriate, which kanji is appropriate when it has this meaning, etc.
I have been using it since my days at a publishing company, and now I have a copy at home and one at the office.