How to choose keywords
Posted: Mon Mar 17, 2025 8:42 am
To select keywords, you need to collect "keyword candidates." At IKUSA , we collect about 10,000 to 20,000 keywords when selecting keywords to create about 50 to 100 articles for one site . From these, we select those that fit the site's policy and those that can be ranked highly.
The main methods for selecting keywords are as follows:
Investigate suggested words
Suggested words are words that are particularly gambling data indonesia popular among those that are combined with keywords. For example, if you enter "keyword" in the tool below, the " Google Suggest" column will display Keyword Planner, Keyword, Keyword Search, What is a keyword..., etc. The above are the words that are particularly searched for among those related to keywords.
Looking at suggested words, you can see the needs of people who search for words related to the word "keyword." For example, you can read, "Many people are looking into Keyword Planner and keyword search."
When checking keyword volume, the basic rule is to enter everything displayed in the All Keywords List (de-duplicates) column into Keyword Planner. Even if the keyword does not fit your website 's policy, you should still check the volume.
Related keyword acquisition tool (temporary name, beta version)
List the core words
List core words as a hint for researching keywords that match your website's policy. For example, if you are running a website to increase awareness of your company's products , list 1) words related to the product, and 2) words that users are likely to search for when they are in trouble or worried. By doing this, you can organize the words you need to research by entering them into a related keyword acquisition tool.
Once you have decided on the core word, you can identify the "combined keywords" that are linked to it. If the core word is a keyword, the combined keywords are meaning, analysis, business, research, etc. By creating multiple articles that incorporate related words, you can expect to increase navigation within your website and demonstrate your expertise to search engine crawlers.
Search for synonyms
Even if synonyms have similar meanings, they are generally recognized as different by search engines. Search engine algorithms may display articles with different keywords when searching for synonyms, but by researching synonyms, you may be able to find the keyword you are looking for.
When researching keywords, it is important to research as many words as possible. It is not easy to aim for a high ranking with a big keyword with a keyword volume of over 10,000. First, you need to steadily aim for a high ranking with a low-volume keyword. It is important to research as many core words as possible and extract more effective keywords.
Check competitors' inflow keywords
When researching keywords, it is also effective to know the keywords that are flowing into the articles of competitor websites. By investigating competitor websites that are similar to the one you operate , you can grasp the needs of users and differentiate yourself from the competition.
However, in order to conduct competitive research, you need to use paid tools. Keyword research is generally conducted in the short term to determine the keywords for which you will create articles over the next year or so, so you may be reluctant to use an expensive tool just for that purpose.
If you outsource article writing and keyword research and analysis, you may be able to use paid tools or have keywords selected using their know-how. IKUSA Co. , Ltd. has a track record of operating five websites (owned media) and producing hundreds of articles (content) and websites .
If you are thinking about writing an article that includes keyword volume research and analysis, please feel free to contact us using the form below.
summary
If you check the volume of keywords, you can create articles strategically. Even if you have the idea of "I want to create this kind of article" and create a high-quality article, if there are few people searching for it, you may not get as many visitors as you would like. In order to increase the number of visitors through SEO , it is important that the quality of the article itself is high, but it is also important to adjust the title and heading technically. Let's research more effective keywords and get better results.
The main methods for selecting keywords are as follows:
Investigate suggested words
Suggested words are words that are particularly gambling data indonesia popular among those that are combined with keywords. For example, if you enter "keyword" in the tool below, the " Google Suggest" column will display Keyword Planner, Keyword, Keyword Search, What is a keyword..., etc. The above are the words that are particularly searched for among those related to keywords.
Looking at suggested words, you can see the needs of people who search for words related to the word "keyword." For example, you can read, "Many people are looking into Keyword Planner and keyword search."
When checking keyword volume, the basic rule is to enter everything displayed in the All Keywords List (de-duplicates) column into Keyword Planner. Even if the keyword does not fit your website 's policy, you should still check the volume.
Related keyword acquisition tool (temporary name, beta version)
List the core words
List core words as a hint for researching keywords that match your website's policy. For example, if you are running a website to increase awareness of your company's products , list 1) words related to the product, and 2) words that users are likely to search for when they are in trouble or worried. By doing this, you can organize the words you need to research by entering them into a related keyword acquisition tool.
Once you have decided on the core word, you can identify the "combined keywords" that are linked to it. If the core word is a keyword, the combined keywords are meaning, analysis, business, research, etc. By creating multiple articles that incorporate related words, you can expect to increase navigation within your website and demonstrate your expertise to search engine crawlers.
Search for synonyms
Even if synonyms have similar meanings, they are generally recognized as different by search engines. Search engine algorithms may display articles with different keywords when searching for synonyms, but by researching synonyms, you may be able to find the keyword you are looking for.
When researching keywords, it is important to research as many words as possible. It is not easy to aim for a high ranking with a big keyword with a keyword volume of over 10,000. First, you need to steadily aim for a high ranking with a low-volume keyword. It is important to research as many core words as possible and extract more effective keywords.
Check competitors' inflow keywords
When researching keywords, it is also effective to know the keywords that are flowing into the articles of competitor websites. By investigating competitor websites that are similar to the one you operate , you can grasp the needs of users and differentiate yourself from the competition.
However, in order to conduct competitive research, you need to use paid tools. Keyword research is generally conducted in the short term to determine the keywords for which you will create articles over the next year or so, so you may be reluctant to use an expensive tool just for that purpose.
If you outsource article writing and keyword research and analysis, you may be able to use paid tools or have keywords selected using their know-how. IKUSA Co. , Ltd. has a track record of operating five websites (owned media) and producing hundreds of articles (content) and websites .
If you are thinking about writing an article that includes keyword volume research and analysis, please feel free to contact us using the form below.
summary
If you check the volume of keywords, you can create articles strategically. Even if you have the idea of "I want to create this kind of article" and create a high-quality article, if there are few people searching for it, you may not get as many visitors as you would like. In order to increase the number of visitors through SEO , it is important that the quality of the article itself is high, but it is also important to adjust the title and heading technically. Let's research more effective keywords and get better results.