The usual marketing path is

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Brand A's official account after purchasing. Although regularly sending coupons through the official account is helpful for sales, it is impossible to achieve true precision marketing because it is impossible to know the fans' purchasing power and purchasing preferences.

Brand A uses Hoste's automatic marketing API ig database interface to connect the public account fans and the user data of the e-commerce mini program through UnionID the same fan has the same UnionID in the mini program and the public account), achieving the following: -

One month after the user buys the face cream in the mini program, the public account automatically sends a message to remind the user that it is time to restock;
- When the user has purchased skin care products worth 3,000 yuan in total, the public account automatically sends a 100 yuan voucher;
- Coupons for a certain category are automatically sent through the public account to users who have browsed more than 5 products in this category;