How to set goals for employees

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Goals determine the company's movement and the work of its employees. To ensure that goals are clear and employees complete tasks, there are methods for setting them. In this article, we will talk about SMART, OKR and North Star Metric: how to set goals for them and avoid critical mistakes.


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What is the difference between goals and objectives
A goal is an expected result that requires completing a series of tasks. A goal answers the question "what do you want?", while a task answers the question "what do you do?". "Become a market leader" is a goal. "Write a report on marketing activities for the week" is a task .

Methodologies such as OKR and North Star Metric clearly separate tasks and goals. It is more difficult to do this with SMART : the methodology is suitable for both goals and tasks. With SMART, you can specify both the goal "Increase sales by 20%" and the task "Change the location of the button on the website."


You can set a goal without using methods. But conduit cn mobile number database they simplify work with the project: they show the team the vector of work and provide metrics that help the manager analyze the success of the team's work.

Before Setting Goals: SWOT Analysis
Before you start setting company goals , conduct a SWOT analysis to identify its strengths and weaknesses.

SWOT shows four basic characteristics:

strengths
weaknesses
possibilities
threats.