The main elements of the visual concept are
Posted: Sat Feb 22, 2025 9:32 am
Creating corporate branding - choosing a project name
This is not an easy task: you need to be creative when developing a name. However, it is important to make sure that the name remains simple and understandable, and most importantly, reflects the main concept.
We recommend that you approach naming with the utmost responsibility. Of course, no one will forbid you to change the “name” later, but it will not be easy to maintain your position in the market if you decide to radically change your name. Do not forget to check the chosen name for legal purity: it must be available.
Make sure you can indonesia mobile database register your trademark in the future , even if you don't need it now.
5. Development of a visual concept
The corporate style must be thought out to the last detail. You can set a benchmark yourself - schematically create a logo , decide on the basic combinations of shades, think over the style. If there is a financial opportunity, you should entrust the "production" of the visual concept to specialists - they will create a stylish and high-quality design.
If the project budget is limited, you will have to “package” the startup yourself: you will need skills in working with graphic editors and, possibly, more time. Another option is to do it in a logo generator: it is simpler and more effective.
The advantage of developing the design of the main elements yourself is that you understand what exactly is required - you won't have to spend a lot of time explaining in words what you want to see in the end. In addition, in the process of implementing the idea yourself, you may get a more detailed vision of the project's mission, a new understanding of its philosophy, etc.
:
logo - the project's corporate symbol;
website design - the main source of information about the company;
design of accounts (communities/publics) in social networks;
design of printed materials (corporate, mass and advertising publications);
graphic design of other components (depending on the focus of the company's activities).
6. Development of a brand book
A brand book is a detailed instruction (guide) for managing the corporate style of a project, which records color codes, fonts and typography features, parameters of composition elements, details of their arrangement, key style, etc.
This is not an easy task: you need to be creative when developing a name. However, it is important to make sure that the name remains simple and understandable, and most importantly, reflects the main concept.
We recommend that you approach naming with the utmost responsibility. Of course, no one will forbid you to change the “name” later, but it will not be easy to maintain your position in the market if you decide to radically change your name. Do not forget to check the chosen name for legal purity: it must be available.
Make sure you can indonesia mobile database register your trademark in the future , even if you don't need it now.
5. Development of a visual concept
The corporate style must be thought out to the last detail. You can set a benchmark yourself - schematically create a logo , decide on the basic combinations of shades, think over the style. If there is a financial opportunity, you should entrust the "production" of the visual concept to specialists - they will create a stylish and high-quality design.
If the project budget is limited, you will have to “package” the startup yourself: you will need skills in working with graphic editors and, possibly, more time. Another option is to do it in a logo generator: it is simpler and more effective.
The advantage of developing the design of the main elements yourself is that you understand what exactly is required - you won't have to spend a lot of time explaining in words what you want to see in the end. In addition, in the process of implementing the idea yourself, you may get a more detailed vision of the project's mission, a new understanding of its philosophy, etc.
:
logo - the project's corporate symbol;
website design - the main source of information about the company;
design of accounts (communities/publics) in social networks;
design of printed materials (corporate, mass and advertising publications);
graphic design of other components (depending on the focus of the company's activities).
6. Development of a brand book
A brand book is a detailed instruction (guide) for managing the corporate style of a project, which records color codes, fonts and typography features, parameters of composition elements, details of their arrangement, key style, etc.