How to Drive Traffic on Instagram
Posted: Sat Feb 22, 2025 8:55 am
The arrival of Stories as a resource for companies was a big event when it came to generating traffic – but unfortunately it is not available for profiles with less than 10 thousand followers.
But that's no reason to dismiss the idea that it's possible to get people to take an action that could drive them off the platform.
There are a few workarounds your business can use even if you don’t have a “Swipe Up” feature to take people to your website, profile, link in your bio, or wherever you want them to go.
Start by analyzing your funnel :
Is your business looking for direct sales from a post on your Stories or feed?
Is the goal to grow an email list or get people to sign up for an event?
Is your organization in the non-profit sector and uganda mobile database trying to generate more awareness?
Is your current goal to grow your podcast listener base?
Whatever your goal for organic lead generation, your company can certainly include Instagram in its traffic driving strategy – just use the tips in the next topic.
How to Optimize Your Instagram Profile to Attract Organic Lead Generation
Here are some tips on how to generate quality organic leads and direct them according to your digital strategy on Instagram:
Instagram Bio
This space should clearly communicate who your company is, what it does, and what it can do for the viewer reading.
It should also contain some sort of call to action, such as an arrow pointing to your URL. Use this moment, which is usually only seen when someone adds their profile, to give the visitor a very clear message about the image your company wants to project.
Feel free to use emoticons or slang – as long as it fits your brand voice. But remember: this must be done in 150 characters or less.
Link in bio
The URL below your bio is very strategic because it is an easily accessible, clickable link. Use it to drive traffic to your website, e-commerce, landing page for downloading rich materials, events – you can change it whenever you deem necessary.
Action buttons
Instagram for Business lets you include Instagram action buttons. In their current form, they’re more useful for actual sales than lead generation—but they can still be a valuable feature.
Phone call, message, email, and directions are the four default action buttons. But now, business profiles have expanded the options to include book now, buy tickets, and a few other services that tie into third-party tools.
But that's no reason to dismiss the idea that it's possible to get people to take an action that could drive them off the platform.
There are a few workarounds your business can use even if you don’t have a “Swipe Up” feature to take people to your website, profile, link in your bio, or wherever you want them to go.
Start by analyzing your funnel :
Is your business looking for direct sales from a post on your Stories or feed?
Is the goal to grow an email list or get people to sign up for an event?
Is your organization in the non-profit sector and uganda mobile database trying to generate more awareness?
Is your current goal to grow your podcast listener base?
Whatever your goal for organic lead generation, your company can certainly include Instagram in its traffic driving strategy – just use the tips in the next topic.
How to Optimize Your Instagram Profile to Attract Organic Lead Generation
Here are some tips on how to generate quality organic leads and direct them according to your digital strategy on Instagram:
Instagram Bio
This space should clearly communicate who your company is, what it does, and what it can do for the viewer reading.
It should also contain some sort of call to action, such as an arrow pointing to your URL. Use this moment, which is usually only seen when someone adds their profile, to give the visitor a very clear message about the image your company wants to project.
Feel free to use emoticons or slang – as long as it fits your brand voice. But remember: this must be done in 150 characters or less.
Link in bio
The URL below your bio is very strategic because it is an easily accessible, clickable link. Use it to drive traffic to your website, e-commerce, landing page for downloading rich materials, events – you can change it whenever you deem necessary.
Action buttons
Instagram for Business lets you include Instagram action buttons. In their current form, they’re more useful for actual sales than lead generation—but they can still be a valuable feature.
Phone call, message, email, and directions are the four default action buttons. But now, business profiles have expanded the options to include book now, buy tickets, and a few other services that tie into third-party tools.