The rise of the socially conscious consumer
Posted: Sat Feb 22, 2025 8:41 am
With the consolidation of home office in most industries, the B2B sector can find opportunities to act especially through the nurturing of its leads .
Podcasts, live sessions and videos with experts can be an excellent way to maintain relationships with your leads and face long sales cycles – not only amid the new scenarios caused by the coronavirus, but as a timeless digital marketing strategy.
Coronavirus changes consumer habits: The opportunity to grow your online audience
With many people confined to their homes in quarantine, online content consumption is growing rapidly.
Your company can turn this moment into an opportunity by creating quality educational content, videos and posts that will help nurture your relationship with your target audience.
This may be the time to launch a series of projects aimed at netherlands mobile database offering rich materials , such as the launch of eBooks, newsletters, case studies, videos and much more.
Just take a look at your social media and WhatsApp groups to see how much of a collectivist community we are and how this coronavirus outbreak has brought all of this to light.
Consumers are increasingly paying attention to personalized approaches, the place of origin of the products they consume, the production process and are increasingly curious about how companies treat their employees.
Everything indicates that one of the biggest current trends is an increase in demand for brands, products and services with social and environmental awareness.
It is a perfect opportunity to create and reinforce brand values within the scope of any corporate responsibility policy, as well as prioritizing these products in your product portfolio.
Situations like these test a company’s ability and agility to react. Advertisers that see this as an opportunity to help, provide value and solve consumers’ problems will be better able to weather the crisis and come out the other side stronger than before.
Podcasts, live sessions and videos with experts can be an excellent way to maintain relationships with your leads and face long sales cycles – not only amid the new scenarios caused by the coronavirus, but as a timeless digital marketing strategy.
Coronavirus changes consumer habits: The opportunity to grow your online audience
With many people confined to their homes in quarantine, online content consumption is growing rapidly.
Your company can turn this moment into an opportunity by creating quality educational content, videos and posts that will help nurture your relationship with your target audience.
This may be the time to launch a series of projects aimed at netherlands mobile database offering rich materials , such as the launch of eBooks, newsletters, case studies, videos and much more.
Just take a look at your social media and WhatsApp groups to see how much of a collectivist community we are and how this coronavirus outbreak has brought all of this to light.
Consumers are increasingly paying attention to personalized approaches, the place of origin of the products they consume, the production process and are increasingly curious about how companies treat their employees.
Everything indicates that one of the biggest current trends is an increase in demand for brands, products and services with social and environmental awareness.
It is a perfect opportunity to create and reinforce brand values within the scope of any corporate responsibility policy, as well as prioritizing these products in your product portfolio.
Situations like these test a company’s ability and agility to react. Advertisers that see this as an opportunity to help, provide value and solve consumers’ problems will be better able to weather the crisis and come out the other side stronger than before.