The third option is contextual advertising agencies
Posted: Sat Feb 22, 2025 7:24 am
"Infinite Cycle Agency". They will set up contextual advertising for you, draw a leaflet, and help organize a children's party. Such agencies should be avoided, since usually, specialists are hired for such agencies on the principle of "just so that it exists".
Large agencies from the ratings. They have excellent portfolios with famous brands, incredible staff and projects. However, such contractors have a certain entry threshold - if your monthly expenses on online advertising do not exceed 500,000 rubles, then you will not be able to become their client.
Agencies with a large number of clients. The so-called "conveyor belts". They have a large staff with a wide variety of specialists who, for a reasonable fee, will launch your advertising in 3 days. They can work with large companies, but their main clients are small companies throughout Russia.
Pros of a " conveyor belt agency " :
- Quick launch. The processes are well-established, in a tunisia mobile database short time you will receive not only a commercial offer, but also key requests, ads, etc.;
- Low price tag. A huge number of clients allows you to set a low price and still be in the black.
- A large number of cases in a variety of areas and time zones.
- Clearly verified accounting.
Cons:
- They do not immerse themselves in business processes. The contextualist has 50 companies like you all over the country, so he does not bother with efficiency, but simply does the necessary minimum.
- Limited time for accounting. Working with a conveyor agency, you cannot count on the fact that the manager will immediately answer each of your questions and promptly make edits.
- You will have to wait with urgent tasks. If suddenly you have a limited-time promotion or a brilliant idea occurs to you, then you cannot count on the changes being made instantly. Everything must be reported in advance.
Boutique agencies. Despite their "elite" name, they come in different price categories. They are distinguished by increased customer service and a high level of specialists.
Pros:
- Always in touch. You will be heard and all your questions will be answered promptly. They will not remain silent when asked to quickly make edits or will give a reasoned explanation for the refusal.
- They delve into the processes. They look not only at your digital state, but also at the business as a whole. They will not just waste your budgets, but will always suggest what to invest in more effectively - maybe in your case the context is not so relevant now and it is better, for example, to focus on SMM.
- Transparent reporting. You can always count on detailed reporting and understanding of where your money goes.
- Security. Agencies are different, but the digital services market is small and any unscrupulous agency risks losing clients.
- Professionalism. Such agencies need to compete for good clients with large market players, so it is necessary to regularly improve their skills.
Large agencies from the ratings. They have excellent portfolios with famous brands, incredible staff and projects. However, such contractors have a certain entry threshold - if your monthly expenses on online advertising do not exceed 500,000 rubles, then you will not be able to become their client.
Agencies with a large number of clients. The so-called "conveyor belts". They have a large staff with a wide variety of specialists who, for a reasonable fee, will launch your advertising in 3 days. They can work with large companies, but their main clients are small companies throughout Russia.
Pros of a " conveyor belt agency " :
- Quick launch. The processes are well-established, in a tunisia mobile database short time you will receive not only a commercial offer, but also key requests, ads, etc.;
- Low price tag. A huge number of clients allows you to set a low price and still be in the black.
- A large number of cases in a variety of areas and time zones.
- Clearly verified accounting.
Cons:
- They do not immerse themselves in business processes. The contextualist has 50 companies like you all over the country, so he does not bother with efficiency, but simply does the necessary minimum.
- Limited time for accounting. Working with a conveyor agency, you cannot count on the fact that the manager will immediately answer each of your questions and promptly make edits.
- You will have to wait with urgent tasks. If suddenly you have a limited-time promotion or a brilliant idea occurs to you, then you cannot count on the changes being made instantly. Everything must be reported in advance.
Boutique agencies. Despite their "elite" name, they come in different price categories. They are distinguished by increased customer service and a high level of specialists.
Pros:
- Always in touch. You will be heard and all your questions will be answered promptly. They will not remain silent when asked to quickly make edits or will give a reasoned explanation for the refusal.
- They delve into the processes. They look not only at your digital state, but also at the business as a whole. They will not just waste your budgets, but will always suggest what to invest in more effectively - maybe in your case the context is not so relevant now and it is better, for example, to focus on SMM.
- Transparent reporting. You can always count on detailed reporting and understanding of where your money goes.
- Security. Agencies are different, but the digital services market is small and any unscrupulous agency risks losing clients.
- Professionalism. Such agencies need to compete for good clients with large market players, so it is necessary to regularly improve their skills.