Negative words and "garbage queries"

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One of the most important criteria for a successful advertising campaign is correctly selected negative words.

Work on negative keywords can be endless and this is normal. Regularly replenishing the list, you provide yourself with targeted traffic that is interested in your product.

Let's say you work in the advertising industry and make banners for outdoor advertising. Your main request is "banners", but you need to not only differentiate yourself from other cities and competitors, but also from companies that make banners for targeted advertising and websites. Also, most likely, you need buyers who can order large banners in bulk, and not a single product for opening a pharmacy. Yandex algorithm Over the past 2 years, Yandex's contextual algorithm has been moving further and further away from manual settings and relying on its own self-learning algorithm. There are whole legends about Yandex's advertising algorithm - supposedly even employees no longer know how exactly it functions, since the system is endlessly evolving and learning. The success of your advertising campaign depends on whether the system "likes" you or not.

Manual strategies no longer make sense - you need vietnam mobile database to learn to build hypotheses based on the algorithm. There is an exception: when you are absolutely sure of certain keywords and know the specific price per click that you are willing to pay based on the specifics of your business. That is, based on the site conversion and product marginality, you are ready to attract traffic for 50 rubles and not a ruble more, and for one conversion you need 10 clicks. At the same time, you understand that the query “roses 50 cm kazan” is a priority for you. The first two weeks of launching an advertising campaign are the most important. It is during this time that the algorithm collects data and “sees” which visits lead to a call, click or message, and which do not encourage action. Never ignore test weeks and let the system calmly sort out your advertising campaign.










The golden rule “If it works, don’t touch it” also applies to Yandex.Direct settings.
Bid manager

More of an agency feature than a specialist, since it is paid.

A bid manager is a third-party tool that allows you to save on rates thanks to a targeted approach. It is especially relevant for overheated areas, in which the cost per click can reach amounts that are irrelevant to you.

A non-professional, most likely, cannot fully understand the specifics of use, and when the bidder will be most effective. And most likely will not pay for it for a single setting.