Video took off last year on all social platforms
Posted: Sat Feb 22, 2025 6:18 am
Marketing in social networks (Social Media Marketing - SMM) involves not only linear "smm-promotion" of products, goods and services of companies through various social platforms, but also the creation of a full-fledged strategy for working with the audience of social networks.
Today, to gain an audience on social networks, it is not enough to publish random content a couple of times a week. In 2019, companies need a clear, well-thought-out SMM marketing strategy on social networks. Every year it is more and more difficult to interest and retain users, so it is important to be aware of the latest trends in social networks. Let's look at the main trends that will definitely work in 2019:
Video
. People who had never done a complete list of unit mobile number database it before started posting it. And it worked great. Video marketing will remain in 2019, but with different rules. There are two trends in video on social media right now:
Professional videos with precise lighting, high-quality equipment, good editing and special effects . If you are presenting a new product and shooting a professional video, it is important to follow the latest trends in editing and processing. 3D videos with computer graphics, visual effects, three-dimensional figures, playing with fonts and animation are currently popular.
"Live" videos, shot as if in a hurry. The popularity of such videos is due to Instagram stories. The audience now has a need for "live" content more than ever. People want to see the same people on the screen, without filters and masks. Therefore, companies strive to show the backstage life and everyday life of the team. As a rule, such videos are shot on a smartphone and last no more than a minute.
Today, to gain an audience on social networks, it is not enough to publish random content a couple of times a week. In 2019, companies need a clear, well-thought-out SMM marketing strategy on social networks. Every year it is more and more difficult to interest and retain users, so it is important to be aware of the latest trends in social networks. Let's look at the main trends that will definitely work in 2019:
Video
. People who had never done a complete list of unit mobile number database it before started posting it. And it worked great. Video marketing will remain in 2019, but with different rules. There are two trends in video on social media right now:
Professional videos with precise lighting, high-quality equipment, good editing and special effects . If you are presenting a new product and shooting a professional video, it is important to follow the latest trends in editing and processing. 3D videos with computer graphics, visual effects, three-dimensional figures, playing with fonts and animation are currently popular.
"Live" videos, shot as if in a hurry. The popularity of such videos is due to Instagram stories. The audience now has a need for "live" content more than ever. People want to see the same people on the screen, without filters and masks. Therefore, companies strive to show the backstage life and everyday life of the team. As a rule, such videos are shot on a smartphone and last no more than a minute.