If your products have a specific shelf life
Posted: Sat Feb 22, 2025 5:54 am
even better, as this way you can automate a repurchase email with the same products previously purchased and that your customer no longer has, as they have run out or are close to running out.
In addition to encouraging new purchases, you can create automation flows focused on building customer loyalty – sharing satisfaction surveys and requesting feedback on items purchased in general. This will help you understand exactly what the strengths of the products you offer are and what you can improve to provide an unforgettable shopping experience for consumers!
A simple and banal reading report can hide oman telegram data great business opportunities. Yes, I am referring to one of the oldest and most common features of digital marketing automation platforms or even email marketing.
I'll explain by telling a story I personally experienced. I was leading the day-to-day sales department of a company and analyzed the newsletter's reading and click reports. One day, something caught my attention: a friend of mine, the CEO of a technology company, had read our newsletter 30 times. Well, first I need to explain that reading is counted by a transparent image, so each time the email is opened, it counts as one reading.
This does not necessarily mean that he read it 30 times, but rather that he opened it 30 times. Conclusion? He forwarded the email several times, indicating great interest in the company and/or products. I immediately contacted the sales team and identified who was negotiating with my friend's company. At that point, I asked them to contact him so we could try to close a deal. It was an insight, more than logical reasoning. And he closed the deal!
But I needed to be sure, I needed to know. I called my friend and told him the whole situation. He confessed: he had forwarded our news to some employees with the question: why haven't they closed a deal with this company yet?
I always share this lesson in meetings with clients. It is the perfect example of the union between the marketing or communications area and the sales area. That is why it is extremely important to read the reading and click reports. The click reports show even hotter leads than the reading reports. It allows you to understand whether the communication engaged users to the point that they searched for more information in the indicated links.
In addition to encouraging new purchases, you can create automation flows focused on building customer loyalty – sharing satisfaction surveys and requesting feedback on items purchased in general. This will help you understand exactly what the strengths of the products you offer are and what you can improve to provide an unforgettable shopping experience for consumers!
A simple and banal reading report can hide oman telegram data great business opportunities. Yes, I am referring to one of the oldest and most common features of digital marketing automation platforms or even email marketing.
I'll explain by telling a story I personally experienced. I was leading the day-to-day sales department of a company and analyzed the newsletter's reading and click reports. One day, something caught my attention: a friend of mine, the CEO of a technology company, had read our newsletter 30 times. Well, first I need to explain that reading is counted by a transparent image, so each time the email is opened, it counts as one reading.
This does not necessarily mean that he read it 30 times, but rather that he opened it 30 times. Conclusion? He forwarded the email several times, indicating great interest in the company and/or products. I immediately contacted the sales team and identified who was negotiating with my friend's company. At that point, I asked them to contact him so we could try to close a deal. It was an insight, more than logical reasoning. And he closed the deal!
But I needed to be sure, I needed to know. I called my friend and told him the whole situation. He confessed: he had forwarded our news to some employees with the question: why haven't they closed a deal with this company yet?
I always share this lesson in meetings with clients. It is the perfect example of the union between the marketing or communications area and the sales area. That is why it is extremely important to read the reading and click reports. The click reports show even hotter leads than the reading reports. It allows you to understand whether the communication engaged users to the point that they searched for more information in the indicated links.