What are Mixi's chances of success?
Posted: Sat Feb 22, 2025 5:52 am
Since last year, various companies have been releasing DSP services compatible with smartphones.
In this context, the social networking service (SNS) "mixi" has entered the smartphone DSP service market.
DSP services are services that help advertisers maximize the effectiveness of their advertising. They can select ad slots that suit the advertising budget and target users, manage submissions and posting slots, and evaluate the effectiveness of delivered ads. SSP is a service on the media side that manages revenue and automatically delivers the most suitable ads for each impression, making the most of the media's business opportunities.
Source: Mixi " Vantage DSP "
With competition for DSP services both at home and hong kong mobile database abroad already intensifying, let's take a look at DSP services for smartphones, exploring the reasons why mixi decided to support advertisers rather than the media.
Attention on domestic smartphone-compatible DSP services
Bypass
" Bypass " was one of the first DSP services for smartphones to appear in Japan . It is characterized by its wide range of functions, including support for RTB ( Real Time Bidding ), which allows ads to be bought and sold on an impression-by-impression basis, a recommendation function that analyzes user attributes based on the user's page browsing and purchase history to deliver the most suitable ads, and a function that switches the ads displayed depending on the number of times the ad is viewed.
FreakOut!
Although it is not specialized for smartphones, "FreakOut!" has appeared as a domestic dedicated DSP. It is gaining more users by differentiating itself from other services with features such as automatic integration with the access analysis tool "Google Analytics" and the ability to perform attribution analysis.
Vantage
The DSP service that mixi has recently launched is "Vantage". Its strength is that it can deliver to anticipated target attributes by analyzing the behavioral history and taste information of mixi users that it has cultivated since 2004. Targeted delivery is also possible with other companies' services, but the biggest attraction is that it can utilize the user data of mixi, a huge social media.
summary
Mixi is one of the leading media in Japan, and has launched itself as a powerful DSP service, using valuable data from its member users as a weapon.
Smartphones and SNS are said to be compatible, and in fact, a survey has shown that 62% of smartphone users use SNS. It makes a lot of sense that Mixi has launched itself as an advertiser support service for smartphone users. As smartphones become more popular, the usage rate of SNS may increase, and Mixi's advantage in DSP services may increase.
For us users, ads have traditionally been a nuisance. However, when ad technology such as DSP services is utilized and personalized ad delivery becomes possible, it will stimulate users' serendipity and change their behavior.
In this context, the social networking service (SNS) "mixi" has entered the smartphone DSP service market.
DSP services are services that help advertisers maximize the effectiveness of their advertising. They can select ad slots that suit the advertising budget and target users, manage submissions and posting slots, and evaluate the effectiveness of delivered ads. SSP is a service on the media side that manages revenue and automatically delivers the most suitable ads for each impression, making the most of the media's business opportunities.
Source: Mixi " Vantage DSP "
With competition for DSP services both at home and hong kong mobile database abroad already intensifying, let's take a look at DSP services for smartphones, exploring the reasons why mixi decided to support advertisers rather than the media.
Attention on domestic smartphone-compatible DSP services
Bypass
" Bypass " was one of the first DSP services for smartphones to appear in Japan . It is characterized by its wide range of functions, including support for RTB ( Real Time Bidding ), which allows ads to be bought and sold on an impression-by-impression basis, a recommendation function that analyzes user attributes based on the user's page browsing and purchase history to deliver the most suitable ads, and a function that switches the ads displayed depending on the number of times the ad is viewed.
FreakOut!
Although it is not specialized for smartphones, "FreakOut!" has appeared as a domestic dedicated DSP. It is gaining more users by differentiating itself from other services with features such as automatic integration with the access analysis tool "Google Analytics" and the ability to perform attribution analysis.
Vantage
The DSP service that mixi has recently launched is "Vantage". Its strength is that it can deliver to anticipated target attributes by analyzing the behavioral history and taste information of mixi users that it has cultivated since 2004. Targeted delivery is also possible with other companies' services, but the biggest attraction is that it can utilize the user data of mixi, a huge social media.
summary
Mixi is one of the leading media in Japan, and has launched itself as a powerful DSP service, using valuable data from its member users as a weapon.
Smartphones and SNS are said to be compatible, and in fact, a survey has shown that 62% of smartphone users use SNS. It makes a lot of sense that Mixi has launched itself as an advertiser support service for smartphone users. As smartphones become more popular, the usage rate of SNS may increase, and Mixi's advantage in DSP services may increase.
For us users, ads have traditionally been a nuisance. However, when ad technology such as DSP services is utilized and personalized ad delivery becomes possible, it will stimulate users' serendipity and change their behavior.