So, by this logic, a green button should
Posted: Sat Feb 22, 2025 4:06 am
The first reason is that there is no single type of consumer. Since everyone reacts differently to each color, your choice must be made based on the audience you want to reach. For example, more impulsive people respond better to colors such as blue, orange and black. But if your target audience is looking for a low price, choose shades like dark blue and green.
More traditional customers gravitate towards colors such as mexico whatsapp data pink, light blue and dark pink. Don't be fooled. Often, some logical association confuses us and leads us to choose the wrong color for the buy button. This happened to hubspot, for example, which conducted a test to find out the best colors for their conversion buttons.
Based on the reasoning behind traffic light colors, they imagined that red would be associated with the action of stopping, while green would be associated with the idea of ​​continuing that action. So, by this logic, a green button should have a significantly higher conversion rate than a red button. However, the result is exactly the opposite.
More traditional customers gravitate towards colors such as mexico whatsapp data pink, light blue and dark pink. Don't be fooled. Often, some logical association confuses us and leads us to choose the wrong color for the buy button. This happened to hubspot, for example, which conducted a test to find out the best colors for their conversion buttons.
Based on the reasoning behind traffic light colors, they imagined that red would be associated with the action of stopping, while green would be associated with the idea of ​​continuing that action. So, by this logic, a green button should have a significantly higher conversion rate than a red button. However, the result is exactly the opposite.