What was the rise of Slack like ?
Posted: Thu Feb 20, 2025 9:44 am
September 2011: Flickr co-founder Stewart Butterfield released a beta version of a game called Glitch, which created a virtual world for players to play, but it failed to catch on.
August 2013: The one thing Glitch got right was digital communication . Players could chat with each other, which led to a redesign of the product. The result was Slack. 8,000 companies signed up in the first 24 hours of its launch.
February 2015: Slack announced that it had over 500,000 daily users and was italy phone number data generating $12 million in annual revenue.
How to succeed in B2B?
Let's look at the practicalities of starting out. Who should you contact when offering digital services? The answer to this question depends on the type of services you offer, as well as the size of the company you want to sell to.
Are you looking to sell marketing software to a new startup ? You'll probably want to talk to the founder or CEO of the company. Why? Because they likely won't have any other people making purchasing decisions. Are you hoping to sell accounting services to a large corporation ? Contact the company's CFO or finance manager.
Courses by topic:
Business and management
«The art of successful trading»
Artem Tovstenko
Digital Marketer at Laba
learn more
artem-5f48c0c2c75d8627081061-61c5cfaf2e426830355386.jpg
Business and management
«Sales team management»
Petr Tošner
Sales Program Manager EMEA, Axis Communications
learn more
dsc07996111-6475e44bc8f54636678541.png
3. Focus on your client's story
Here are some interesting practical tips from an article on building long-term B2B relationships. Successful B2B salespeople understand that their clients' businesses are not just about the product or service itself. The vision of the client's company is also important. Selling involves a deep understanding of your client's story and vision .
Focus your attention on the clients’ story and vision, whatever product or service they deliver, looking for ways to highlight their unique “why.”
You go beyond the usual selling of products and services by addressing the question of what is behind the client's business. In practice, this can mean incorporating the client's vision into the delivered product or leading meaningful discussions about what makes the client's company special.
This approach creates space for a deeper understanding and appreciation of the client, which is key to building strong and long-lasting relationships in the business world. When developing these relationships, it is important not only to know the client's vision, but also to actively communicate and support it.
Engaging in their stories gives clients a sense of appreciation and better understanding. And one of the most basic human psychological needs is to feel understood.
The more understanding the client feels from you, the more likely they will want to use your services in the long term.
4. A relationship is always a process
Don't forget to ask yourself how you are meeting the other party's needs. Schedule regular meetings with the client and review your joint business plan. Not everyone may want to communicate unpleasant matters and solve problems via email. Therefore, maintain regular communication to catch any complaints in time.
Every relationship evolves over time and brings new challenges. Make sure both you and your client are happy.
August 2013: The one thing Glitch got right was digital communication . Players could chat with each other, which led to a redesign of the product. The result was Slack. 8,000 companies signed up in the first 24 hours of its launch.
February 2015: Slack announced that it had over 500,000 daily users and was italy phone number data generating $12 million in annual revenue.
How to succeed in B2B?
Let's look at the practicalities of starting out. Who should you contact when offering digital services? The answer to this question depends on the type of services you offer, as well as the size of the company you want to sell to.
Are you looking to sell marketing software to a new startup ? You'll probably want to talk to the founder or CEO of the company. Why? Because they likely won't have any other people making purchasing decisions. Are you hoping to sell accounting services to a large corporation ? Contact the company's CFO or finance manager.
Courses by topic:
Business and management
«The art of successful trading»
Artem Tovstenko
Digital Marketer at Laba
learn more
artem-5f48c0c2c75d8627081061-61c5cfaf2e426830355386.jpg
Business and management
«Sales team management»
Petr Tošner
Sales Program Manager EMEA, Axis Communications
learn more
dsc07996111-6475e44bc8f54636678541.png
3. Focus on your client's story
Here are some interesting practical tips from an article on building long-term B2B relationships. Successful B2B salespeople understand that their clients' businesses are not just about the product or service itself. The vision of the client's company is also important. Selling involves a deep understanding of your client's story and vision .
Focus your attention on the clients’ story and vision, whatever product or service they deliver, looking for ways to highlight their unique “why.”
You go beyond the usual selling of products and services by addressing the question of what is behind the client's business. In practice, this can mean incorporating the client's vision into the delivered product or leading meaningful discussions about what makes the client's company special.
This approach creates space for a deeper understanding and appreciation of the client, which is key to building strong and long-lasting relationships in the business world. When developing these relationships, it is important not only to know the client's vision, but also to actively communicate and support it.
Engaging in their stories gives clients a sense of appreciation and better understanding. And one of the most basic human psychological needs is to feel understood.
The more understanding the client feels from you, the more likely they will want to use your services in the long term.
4. A relationship is always a process
Don't forget to ask yourself how you are meeting the other party's needs. Schedule regular meetings with the client and review your joint business plan. Not everyone may want to communicate unpleasant matters and solve problems via email. Therefore, maintain regular communication to catch any complaints in time.
Every relationship evolves over time and brings new challenges. Make sure both you and your client are happy.