9. Do webinars
Posted: Thu Feb 20, 2025 9:35 am
The webinar has several advantages that make it attractive in terms of content format and also a good option for companies:
It is easy to consume (and easy to prepare too);
Video content is on the rise;
you can create interaction with the public;
humanizes the company;
generates authority.
Whenever we explore this type of content we always get good results. But you shouldn't do live broadcasts just for the sake of it.
You need to think about what type of topic might be interesting for both your audience and your company; what kind of questions your Buyer Persona has, or whether it's a more top-of-the-funnel approach.
10. Share your clients' success stories
There is nothing better to convince someone to buy a product or service than to look at the real results it can achieve.
Publishing your clients' success stories, with real data on how your solution helped another person or company, is content that generates a lot of value and is essential, especially at the lowest stage of the funnel, close to the final purchase.
I highly recommend you do! If you want, you can check out an example of ours here.
11. Establish an interactive content strategy
Interactive content is a great way to extract valuable information from your leads.
This type of content creates more engaging experiences for users and can boost engagement and conversion on your pages.
There are several formats of interactive content (I'm sure you're already familiar with most of them in static form). Examples:
ebooks;
whitepapers;
evaluations;
Landing Pages;
quiz;
calculators;
infographics .
In addition to promoting engagement, the key to the success sweden mobile database of interactive strategies is the ability to further qualify your prospects.
For example, this Rock Content success story is an interactive experience.
Throughout this content, we have some quizzes that will help us better understand the profile of this user, for example:
“What is the biggest marketing challenge in your company today?”
“Does your company already use a Content Marketing strategy?”
Depending on your answers, we can qualify you as a potential lead and better understand your Digital Marketing maturity.
On the other hand, if this user asks to speak with one of our consultants, the consultants will have valuable information that will help them when making an evaluation with this prospect.
And how do we make interactive content in Rock? We use Ion, our own tool. Here you can take a closer look at Ion's features and advantages .
It is easy to consume (and easy to prepare too);
Video content is on the rise;
you can create interaction with the public;
humanizes the company;
generates authority.
Whenever we explore this type of content we always get good results. But you shouldn't do live broadcasts just for the sake of it.
You need to think about what type of topic might be interesting for both your audience and your company; what kind of questions your Buyer Persona has, or whether it's a more top-of-the-funnel approach.
10. Share your clients' success stories
There is nothing better to convince someone to buy a product or service than to look at the real results it can achieve.
Publishing your clients' success stories, with real data on how your solution helped another person or company, is content that generates a lot of value and is essential, especially at the lowest stage of the funnel, close to the final purchase.
I highly recommend you do! If you want, you can check out an example of ours here.
11. Establish an interactive content strategy
Interactive content is a great way to extract valuable information from your leads.
This type of content creates more engaging experiences for users and can boost engagement and conversion on your pages.
There are several formats of interactive content (I'm sure you're already familiar with most of them in static form). Examples:
ebooks;
whitepapers;
evaluations;
Landing Pages;
quiz;
calculators;
infographics .
In addition to promoting engagement, the key to the success sweden mobile database of interactive strategies is the ability to further qualify your prospects.
For example, this Rock Content success story is an interactive experience.
Throughout this content, we have some quizzes that will help us better understand the profile of this user, for example:
“What is the biggest marketing challenge in your company today?”
“Does your company already use a Content Marketing strategy?”
Depending on your answers, we can qualify you as a potential lead and better understand your Digital Marketing maturity.
On the other hand, if this user asks to speak with one of our consultants, the consultants will have valuable information that will help them when making an evaluation with this prospect.
And how do we make interactive content in Rock? We use Ion, our own tool. Here you can take a closer look at Ion's features and advantages .