What are quality backlinks?
Posted: Thu Feb 20, 2025 9:34 am
As we have already seen, Google makes a great effort to prevent black hat actions.
Link building was once a widely used tool to artificially increase authority, with artificial link building systems and "super optimization" of anchor texts, for example.
A quality backlink, therefore, is the opposite of these actions, it is a link to your domain that you receive on your own merits and shows that you relate to reliable sites and references in your market .
Quality backlinks, therefore, are those that:
come from sites with domain and page authority;
come from sites that Google trusts;
come from several different domains;
They integrate naturally into the context of the page;
use consistent anchor text;
They are in a privileged position on the page (at the beginning of the text, for example);
come from sites related to your area of expertise.
These are the main characteristics you should look for in backlinks when designing a link building strategy.
Nofollow Links
There is also an important point in the characteristics spain mobile database of backlinks: the difference between dofollow and nofollow links .
By default, all links are "dofollow." This attribute tells the crawler to follow the path indicated by the link and pass the authority of one page to another.
The "nofollow" attribute, on the other hand, prevents the robot from following that path and assigning authority to the linked page.
It is used, for example, in blog comment boxes and social media links, which are often used to spam and create artificial authority.
This doesn't mean that nofollow links are dispensable in off-page SEO. While they don't directly transmit authority to your pages, they do generate traffic and make more people aware of your brand.
Link building was once a widely used tool to artificially increase authority, with artificial link building systems and "super optimization" of anchor texts, for example.
A quality backlink, therefore, is the opposite of these actions, it is a link to your domain that you receive on your own merits and shows that you relate to reliable sites and references in your market .
Quality backlinks, therefore, are those that:
come from sites with domain and page authority;
come from sites that Google trusts;
come from several different domains;
They integrate naturally into the context of the page;
use consistent anchor text;
They are in a privileged position on the page (at the beginning of the text, for example);
come from sites related to your area of expertise.
These are the main characteristics you should look for in backlinks when designing a link building strategy.
Nofollow Links
There is also an important point in the characteristics spain mobile database of backlinks: the difference between dofollow and nofollow links .
By default, all links are "dofollow." This attribute tells the crawler to follow the path indicated by the link and pass the authority of one page to another.
The "nofollow" attribute, on the other hand, prevents the robot from following that path and assigning authority to the linked page.
It is used, for example, in blog comment boxes and social media links, which are often used to spam and create artificial authority.
This doesn't mean that nofollow links are dispensable in off-page SEO. While they don't directly transmit authority to your pages, they do generate traffic and make more people aware of your brand.