2. Blog adapted to the local audience
Posted: Thu Feb 20, 2025 9:03 am
You already know that every audience has its own particularities and differences, which you should take into account when feeding the corporate blog .
One of the key tactics to achieve this adaptation is the creation and dissemination of exclusive materials for the target country , which talk about its statistics, trends, stories, and more.
In other words, they are contents that are only of great relevance to the country russia mobile database you are targeting in your internationalization strategy.
Also, try to include in your texts and materials references or examples that local audiences can empathize with, including historical figures, celebrities and other cultural elements.
To make this possible, build the Buyer Persona profile with information from the target country , directing all research practices (surveys, interviews, etc.) to people and users from that location.
In this free material we share with you all the information you need to create your Buyer Persona. Download it for free!
3. Research on international competition
The research element is also key in an international Content Marketing strategy, and will help you make better decisions.
Your research focus should include the competition of the target country. Analyze:
how to communicate;
what kind of content it generates;
what tactics give you the best favorable results.
It is also very important that you detect the mistakes your potential competitors make, so that, logically, you do not make them.
This movement of analyzing digital competition in foreign markets is interesting, because perhaps you will discover them for the first time, since not all of them will be super-known businesses worldwide.
Download this material we made to guide you in mapping your competitors on the Internet!
One of the key tactics to achieve this adaptation is the creation and dissemination of exclusive materials for the target country , which talk about its statistics, trends, stories, and more.
In other words, they are contents that are only of great relevance to the country russia mobile database you are targeting in your internationalization strategy.
Also, try to include in your texts and materials references or examples that local audiences can empathize with, including historical figures, celebrities and other cultural elements.
To make this possible, build the Buyer Persona profile with information from the target country , directing all research practices (surveys, interviews, etc.) to people and users from that location.
In this free material we share with you all the information you need to create your Buyer Persona. Download it for free!
3. Research on international competition
The research element is also key in an international Content Marketing strategy, and will help you make better decisions.
Your research focus should include the competition of the target country. Analyze:
how to communicate;
what kind of content it generates;
what tactics give you the best favorable results.
It is also very important that you detect the mistakes your potential competitors make, so that, logically, you do not make them.
This movement of analyzing digital competition in foreign markets is interesting, because perhaps you will discover them for the first time, since not all of them will be super-known businesses worldwide.
Download this material we made to guide you in mapping your competitors on the Internet!