Step 5: Create a Brand Character
Posted: Thu Feb 20, 2025 7:58 am
The so-called mascot, personifying the brand, is very effective in increasing brand recognition. This works even for the target consumer over 30 years old.
Such characters can be animals, people, and some abstract images. Mascots are successfully used in advertising, they are depicted directly on products or even participate in events on behalf of the company.
Who should be tasked with developing the identity?
This work is professionally carried out by qualified specialists, whose services can be new zealand mobile database ordered from special studios. The second option involves hiring a freelancer via the Internet. Finally, you can develop a corporate identity yourself using online services. Let's consider the features of each of the three options.
Independent development
There are special services for creating brand elements on the Internet. It also makes sense to involve a company's in-house designer. The obvious advantages of this method are its low cost (or even free of charge), as well as its accessibility for inexperienced people. The disadvantages include the very limited functionality of online services and the lack of professional skills that allow you to create a truly unique style.
Order from a freelancer
Before ordering a service, you need to make sure that the chosen contractor is highly professional. It is not so much education that is important, but a high-quality portfolio.
Then you need to set the task correctly for the freelancer. It is advisable to agree in advance on the deadlines for completing the work, the time allotted for revision and, finally, how much time this work will actually take. However, here it will not be possible to take into account all the nuances, but the costs will be small.
Such characters can be animals, people, and some abstract images. Mascots are successfully used in advertising, they are depicted directly on products or even participate in events on behalf of the company.
Who should be tasked with developing the identity?
This work is professionally carried out by qualified specialists, whose services can be new zealand mobile database ordered from special studios. The second option involves hiring a freelancer via the Internet. Finally, you can develop a corporate identity yourself using online services. Let's consider the features of each of the three options.
Independent development
There are special services for creating brand elements on the Internet. It also makes sense to involve a company's in-house designer. The obvious advantages of this method are its low cost (or even free of charge), as well as its accessibility for inexperienced people. The disadvantages include the very limited functionality of online services and the lack of professional skills that allow you to create a truly unique style.
Order from a freelancer
Before ordering a service, you need to make sure that the chosen contractor is highly professional. It is not so much education that is important, but a high-quality portfolio.
Then you need to set the task correctly for the freelancer. It is advisable to agree in advance on the deadlines for completing the work, the time allotted for revision and, finally, how much time this work will actually take. However, here it will not be possible to take into account all the nuances, but the costs will be small.