Key elements of corporate identity

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Here we will take a detailed look at the key components into which the corporate identification complex can be broken down.

Name
This is the starting point of any identity. The success of a business depends on the clarity and memorability of the name. The brand should be called so that it is easy to select a domain name for the site. At the same time, it is important to ensure that the name sounds good in other languages ​​if you plan to enter the international market.

Next, it is necessary to determine the style and acceptable declensions. For example, new zealand mobile database a rule is established according to which the name is written only in Latin letters and begins with a lowercase letter. Abbreviations may be allowed, the use of quotation marks is excluded, etc.

Logo
Usually, several additional versions are developed together with the main version. Colored, black and white versions of one logo are created, as well as on a transparent background, in various resolutions and formats. Multiple versions are necessary at least for applying the image to different media.