Return on investment and costs
Posted: Thu Feb 20, 2025 7:20 am
How much a PPC ad costs will vary depending on the keywords you use, the platform you’re advertising on, and the industry you’re in. CPC (cost per click) increases with competition—how many people are competing for a particular ad impression—with Google ads costing slightly more than Facebook ads . In some industries, like weight loss, supplements, financial services, and lodging, the cost per click is high, while in others, it’s much lower. However, if you want to place your Facebook PPC ad on Instagram, it’ll cost you about double that. If you’re in an industry where Google’s CPC is very high, Facebook might be a better choice to start with.
CPC is just one factor to consider. Another is CPA, or indonesia phone number data cost per action. How much do you pay per click, and how many of the people who click take the desired action? You need to figure out how many conversions you need to make your advertising costs affordable. It’s important that you earn more per click than you pay for it.
Available ad formats
Another key factor in choosing an ad is format. What works best for your business? If you’re selling something that you can showcase visually, like furniture or clothing, a PPC ad on Facebook or Instagram might be best. In contrast, Google ads are usually limited to text only, which will be your main tool for grabbing people’s attention. You can also add extensions to your ads at no additional cost to increase your click-through rate .
• Dynamic links to subpages (about us, menu, etc.).
• Options that improve engagement, such as the ability to call your business directly.
• Structured snippets that display a short description along with a link.
Ad extensions can be configured manually or appear automatically when Google's algorithm determines that it will improve ad performance.
CPC is just one factor to consider. Another is CPA, or indonesia phone number data cost per action. How much do you pay per click, and how many of the people who click take the desired action? You need to figure out how many conversions you need to make your advertising costs affordable. It’s important that you earn more per click than you pay for it.
Available ad formats
Another key factor in choosing an ad is format. What works best for your business? If you’re selling something that you can showcase visually, like furniture or clothing, a PPC ad on Facebook or Instagram might be best. In contrast, Google ads are usually limited to text only, which will be your main tool for grabbing people’s attention. You can also add extensions to your ads at no additional cost to increase your click-through rate .
• Dynamic links to subpages (about us, menu, etc.).
• Options that improve engagement, such as the ability to call your business directly.
• Structured snippets that display a short description along with a link.
Ad extensions can be configured manually or appear automatically when Google's algorithm determines that it will improve ad performance.