2. International Content Marketing
Posted: Thu Feb 20, 2025 7:09 am
This methodology focused on generating engagement in users and qualified leads is one of the pillars of any online internationalization strategy, as it allows you to connect and take into account special needs and unique characteristics such as:
culture;
economic reality;
user behavior on the Internet;
site settings for geographic region,
inter alia.
International Content Marketing is supported by certain techniques and tools that make it a killer strategy to impact Internet users in other regions, and here we tell you what they are:
Interactive content
Interactive web pages are a great weapon for conversion, as they generate a commitment in the user to interact with the material to discover its content.
In addition, they have a great impact on the brand's positioning on the Internet, since users share them on their social networks and stay longer on the pages, which positively influences SEO.
There are many types of interactive content, such as:
infographics;
Landing Pages;
digital books;
quizzes;
calculators;
inter alia.
But interactive content is not simply a page with animations or more sophisticated graphic elements.
This is a resource that puts the user in the spotlight, because it allows you to offer different versions of the same page depending on the interactions they have with each of its resources.
This is how you offer a captivating experience to panama mobile database the consumption of the information you bring them. An example is the Marketing calculator we created at Rock Content, to help professionals in this department calculate their expenses and returns.
If you want to learn more about the possibilities that interactive content brings to a digital strategy, download this complete guide we have on them!
Blog
The creation and dissemination of exclusive materials for the target country, focusing on its statistics, trends, culture, history, among others, are the ideal way to attract these users.
Also, if you are just starting to produce content for these countries, initially focus on creating posts about more specific topics that have less competition on search engine pages.
This way, you will scale your web traffic in this new country and you will be able to nurture it more precisely to meet your objectives, whether it is building Brand Awareness online, attracting qualified prospects or generating engagement.
culture;
economic reality;
user behavior on the Internet;
site settings for geographic region,
inter alia.
International Content Marketing is supported by certain techniques and tools that make it a killer strategy to impact Internet users in other regions, and here we tell you what they are:
Interactive content
Interactive web pages are a great weapon for conversion, as they generate a commitment in the user to interact with the material to discover its content.
In addition, they have a great impact on the brand's positioning on the Internet, since users share them on their social networks and stay longer on the pages, which positively influences SEO.
There are many types of interactive content, such as:
infographics;
Landing Pages;
digital books;
quizzes;
calculators;
inter alia.
But interactive content is not simply a page with animations or more sophisticated graphic elements.
This is a resource that puts the user in the spotlight, because it allows you to offer different versions of the same page depending on the interactions they have with each of its resources.
This is how you offer a captivating experience to panama mobile database the consumption of the information you bring them. An example is the Marketing calculator we created at Rock Content, to help professionals in this department calculate their expenses and returns.
If you want to learn more about the possibilities that interactive content brings to a digital strategy, download this complete guide we have on them!
Blog
The creation and dissemination of exclusive materials for the target country, focusing on its statistics, trends, culture, history, among others, are the ideal way to attract these users.
Also, if you are just starting to produce content for these countries, initially focus on creating posts about more specific topics that have less competition on search engine pages.
This way, you will scale your web traffic in this new country and you will be able to nurture it more precisely to meet your objectives, whether it is building Brand Awareness online, attracting qualified prospects or generating engagement.