Email Marketing
Posted: Thu Feb 20, 2025 6:55 am
The title of an email marketing message is formatted differently than that of an Internet article .
Remember that the maximum number of characters is 50, but it is recommended to have between 28 and 39.
Furthermore, for users subscribed to the newsletter , it is not always necessary to be objective, since they already know your brand and know what topic you are going to cover, that is, they are the users who are in a deeper stage of the sales funnel .
An important tip: avoid standardized messages.
Your person should feel comfortable with the message, and there is no more uncomfortable situation than receiving an impersonal message. Here are some examples to avoid:
Monthly Bulletin No. 416
Presentation of the Company's commercial sector
Click here to buy my product
These are standardized messages and are unlikely nigeria mobile database to attract the user's attention.
They are also contrary to the concepts of Inbound Marketing, which aim to provide information to the reader before making an offer.
For email marketing titles, it is recommended to use:
shocking terms and words;
questions;
short sentences;
calls to action (CTA);
A/B testing for results analysis;
personalization;
sense of urgency.
While there is no perfect technique, there are some recommendations on the types of titles that generate the most engagement.
Check out a list of suggestions that can bring you good results.
Remember that the maximum number of characters is 50, but it is recommended to have between 28 and 39.
Furthermore, for users subscribed to the newsletter , it is not always necessary to be objective, since they already know your brand and know what topic you are going to cover, that is, they are the users who are in a deeper stage of the sales funnel .
An important tip: avoid standardized messages.
Your person should feel comfortable with the message, and there is no more uncomfortable situation than receiving an impersonal message. Here are some examples to avoid:
Monthly Bulletin No. 416
Presentation of the Company's commercial sector
Click here to buy my product
These are standardized messages and are unlikely nigeria mobile database to attract the user's attention.
They are also contrary to the concepts of Inbound Marketing, which aim to provide information to the reader before making an offer.
For email marketing titles, it is recommended to use:
shocking terms and words;
questions;
short sentences;
calls to action (CTA);
A/B testing for results analysis;
personalization;
sense of urgency.
While there is no perfect technique, there are some recommendations on the types of titles that generate the most engagement.
Check out a list of suggestions that can bring you good results.