During the brand crisis
Posted: Thu Feb 20, 2025 6:39 am
When an image crisis already exists, the scenario is quite different. Here you will probably know that you are having problems.
However, some managers take time to be convinced that they really need to take steps to remedy the situation. So the sooner you know if you're experiencing a brand crisis, the better.
To find out, here are the symptoms that appear during this phase:
high rate of negative mentions about the brand on social media;
reports and press releases containing criticism or suspicion;
investors, partners and shareholders requesting an explanation;
attacks on the company by customers, activists, websites, newspapers, etc.
drop in sales;
decrease in share value or estimated brand value;
loss of staff focus and productivity due to insecurity.
After the brand crisis
How do you know when the worst is over? After namibia mobile database taking the necessary steps and implementing a management plan, the post-crisis phase is often characterized by:
drop in brand mentions on social media and in the press;
resumption of sales indices and brand value ;
restoration of normal relations with stakeholders;
highest number of resumes and applications received;
increasing team productivity.
After a brand crisis, it is time to look for lessons to prevent problems from happening again.
Despite the signs that the worst is over, the brand may still feel the effects of adversity for some time. Therefore, keep an eye on the indicators and work hard on the company's image.
However, some managers take time to be convinced that they really need to take steps to remedy the situation. So the sooner you know if you're experiencing a brand crisis, the better.
To find out, here are the symptoms that appear during this phase:
high rate of negative mentions about the brand on social media;
reports and press releases containing criticism or suspicion;
investors, partners and shareholders requesting an explanation;
attacks on the company by customers, activists, websites, newspapers, etc.
drop in sales;
decrease in share value or estimated brand value;
loss of staff focus and productivity due to insecurity.
After the brand crisis
How do you know when the worst is over? After namibia mobile database taking the necessary steps and implementing a management plan, the post-crisis phase is often characterized by:
drop in brand mentions on social media and in the press;
resumption of sales indices and brand value ;
restoration of normal relations with stakeholders;
highest number of resumes and applications received;
increasing team productivity.
After a brand crisis, it is time to look for lessons to prevent problems from happening again.
Despite the signs that the worst is over, the brand may still feel the effects of adversity for some time. Therefore, keep an eye on the indicators and work hard on the company's image.