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4. Establishment of subsidiaries

Posted: Thu Feb 20, 2025 6:39 am
by zihadhasan011
The fourth stage consists of locating sales branches in the markets or countries where the brand and export processes are to be consolidated. This already requires a large investment, since human and material resources must be acquired for this purpose.

5. Establishment of production abroad
This is the last step in the internationalization of a brand and, as the name of the subtitle suggests, the company is already beginning to become a multinational.

When the decision is made to take this step, morocco mobile database it is because the organization has already found a potential market and notices that tariffs, import costs, salaries, government incentives, among other things, make the export of its products unprofitable.

However, in internationalization you will always encounter problems or situations that need to be overcome . Below we show you the most common ones.

Main challenges and obstacles to internationalization
Internationalization is not a simple process, since in addition to the obvious, such as financing and human resources, there are a number of requirements and challenges to overcome. Here are the most common ones:

1. Market knowledge
The main challenge when starting the internationalization process is to know well the market where the company plans to introduce its products or services . This involves the company's real commercial possibilities, sector and work activity and, above all, the competition.