Rely on automatic spending
Posted: Thu Feb 20, 2025 5:32 am
At the beginning of the campaign, clearly set a fixed amount that you are willing to spend on advertising. But then leave its distribution to artificial intelligence. When planning several ad groups, it is very difficult to decide how much money to spend on each. You yourself are not able to distinguish which sets of keywords will be more effective, just as you will not recognize other differences depending on, for example, the time of day or day of the week.
However, Google and Microsoft ads have germany phone number data mechanisms that can evaluate the greatest success of campaigns , so at least in the beginning it is advisable to leave the decision on where and how much money to invest to them. You only set the total budget for the day and leave everything else to these automated mechanisms based on artificial intelligence, which will help you find ways to improve that you yourself might not have thought of.
Choose the right strategy
To achieve the best position in search engines , to be seen and to increase your profit, you need to choose the right strategy. One of the starting points for creating any campaign is deciding what goal to focus on , which is determined by your choice of bidding strategy. However, some parts of the bidding can overlap. Take Target CPA and Maximize Conversions, for example.
Both have a clear idea of what they want to achieve, but what if one method is better in terms of algorithm and results than the other? To find out, it is advisable to conduct so-called A/B testing , a method that compares the performance of two or more ads and finds out which one performs better. Thanks to this method, you will get rid of biased subjective opinions and learn what your customers really want .
However, Google and Microsoft ads have germany phone number data mechanisms that can evaluate the greatest success of campaigns , so at least in the beginning it is advisable to leave the decision on where and how much money to invest to them. You only set the total budget for the day and leave everything else to these automated mechanisms based on artificial intelligence, which will help you find ways to improve that you yourself might not have thought of.
Choose the right strategy
To achieve the best position in search engines , to be seen and to increase your profit, you need to choose the right strategy. One of the starting points for creating any campaign is deciding what goal to focus on , which is determined by your choice of bidding strategy. However, some parts of the bidding can overlap. Take Target CPA and Maximize Conversions, for example.
Both have a clear idea of what they want to achieve, but what if one method is better in terms of algorithm and results than the other? To find out, it is advisable to conduct so-called A/B testing , a method that compares the performance of two or more ads and finds out which one performs better. Thanks to this method, you will get rid of biased subjective opinions and learn what your customers really want .