Impact of Voice Commerce on Marketing and Sales Processes
Posted: Thu Feb 20, 2025 5:08 am
Now, Voice Commerce is precisely that, voice-powered commerce. So how has this technology influenced areas such as Marketing and Sales? The studies speak for themselves.
According to PWC , 45% of virtual assistant users add items to their monthly shopping lists via voice technology on mobile devices or gadgets like Google Home or Amazon Echo.
As we mentioned earlier, this represents a paradigm shift in how marketing and sales strategies are carried out.
Voice Commerce is a sector that works very well for routine tasks and impulses related to consumer purchases.
For example, if someone is cooking and notices that they have run out of cooking oil, they can order Alexa or Google Assistant to add some to their shopping cart. Especially considering that many apps already offer the service of delivering items from supermarkets.
For this reason, sales and marketing departments thailand mobile database have had to train in subjects such as Machine Learning and AI.
At the same time, the approach to designing product and content pages has had to be much more tailored to search intent rather than keywords, as well as many other aspects inherent to Voice Commerce optimization.
This is made real by the fact that a written search on Google is different from the one a user performs with a virtual assistant, since when they speak they can be much more specific and precise when expressing what they want to find.
So that you can achieve this too, we will talk about those optimizations and routines that can help you be part of that portion of e-commerce businesses that take advantage of voice searches to sell and gain authority.
According to PWC , 45% of virtual assistant users add items to their monthly shopping lists via voice technology on mobile devices or gadgets like Google Home or Amazon Echo.
As we mentioned earlier, this represents a paradigm shift in how marketing and sales strategies are carried out.
Voice Commerce is a sector that works very well for routine tasks and impulses related to consumer purchases.
For example, if someone is cooking and notices that they have run out of cooking oil, they can order Alexa or Google Assistant to add some to their shopping cart. Especially considering that many apps already offer the service of delivering items from supermarkets.
For this reason, sales and marketing departments thailand mobile database have had to train in subjects such as Machine Learning and AI.
At the same time, the approach to designing product and content pages has had to be much more tailored to search intent rather than keywords, as well as many other aspects inherent to Voice Commerce optimization.
This is made real by the fact that a written search on Google is different from the one a user performs with a virtual assistant, since when they speak they can be much more specific and precise when expressing what they want to find.
So that you can achieve this too, we will talk about those optimizations and routines that can help you be part of that portion of e-commerce businesses that take advantage of voice searches to sell and gain authority.