Optimize the journey to purchase

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During the holiday season last year, marketing efforts began for “Black Friday" in mid-October and we suspect that proactive trend will continue this year to beat shipping and labor shortage challenges.4 But, as we mentioned, turbulence creates opportunities for success. Businesses should embrace messaging solutions that allow them to provide channels for outreach, support, and other personalized experiences.

→ Tip: Offer early shopping access to VIP customers. Supply chain challenges will likely israel mobile database carry through the holiday shopping season. Use messaging to proactively reach out to your customers with the products you anticipate will sell out quickly so they can get a head start on their purchasing journey.

→ Tip: Take advantage of personalized, curated product collections. Reach out to your customer and share a tailored list of products based on their interests. Accelerate the customer journey and provide potential “gift bundle” options all through messaging outreach. Do the hard work up front for customers so they don’t have to, and you’ll potentially stand out.


Woman Shopping


During the holiday season, it’s more important than ever to make sure your website is optimized for ease of mobile browsing, and ultimately, ready for purchases. This is particularly true if you’re investing heavily in digital ads to drive traffic to your site. A challenging customer journey filled with long page load times, difficult navigation or confusing copy can result in loss of revenue and potentially customers who will not return.