UX involves user-centered actions . It all revolves around the experience people have when interacting with a product, service or brand .
How do users react when they go through a certain experience? How can it be improved to make it more enjoyable? These are the main questions that the discipline aims to answer.
Through UX, companies seek to solve their users' problems through a functional interface that is also attractive in terms of accessibility, design and content.
Why SEO and UX come together in a web positioning strategy?
If there is one thing that has become very clear in SEO today, it is that it is not about technology, but about people.
Professionals in the field have noticed that saudi arabia mobile database search engines have gradually turned their attention to user behavior to understand what really provides value to them, and are concerned with offering their readers the best possible experience.
Thus, the algorithms that crawl websites began to take into account metrics that are directly related to user experience, such as:
loading speed;
time spent on page;
bounce rate;
CTR (click-to-impression ratio).
These numbers, based on user behavior, reflect whether people are finding what they are looking for and whether what they find is easy and enjoyable to consume.
In a practical example: if a user effortlessly navigates between the pages of your website, interacts with your links, performs actions and stays on the site for a long time, the artificial intelligence of search engines understands that you offer a good user experience and favors your ranking, giving you higher positions.
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