Social networks
Posted: Thu Feb 20, 2025 4:40 am
In addition, for some time now, videos have been prominent among the publication formats on the main social networks.
It's no surprise that today there's more room and options for them — whether to watch or share — in integrations between major platforms:
YouTube,
Instagram,
Facebook,
and WhatsApp.
Gamification
Over the past two years, gamification has been gaining more and more ground in marketing and there are already many people taking advantage of this strategy. And interactive videos fit perfectly into this tactic.
Branding
Brand awareness , always in Marketing plans, gains a true ally with the use of interactive videos.
Not only because the public tends to see great russia mobile database value in companies that embrace innovation, but also for the simple fact that interacting with the brand, or with a video from a certain brand, will increase the chances of it being remembered at an opportune moment.
Examples of interactive videos
As promised, here are some examples of interactive videos to inspire you. Check them out below!
Bob Dylan — Like a Rolling Stone Interactive Music Video
To launch a new Bob Dylan box set, Sony Music and Eko decided to promote one of his greatest hits through an interactive video that had a huge impact and went viral .
In just one day, the content already had more than 1 million views.
Another point worth noting about this production was the team's cleverness in including a "guide" during the execution of the video, which was a great help in helping everyone understand how it worked and actually interact with the film.
It's no surprise that today there's more room and options for them — whether to watch or share — in integrations between major platforms:
YouTube,
Instagram,
Facebook,
and WhatsApp.
Gamification
Over the past two years, gamification has been gaining more and more ground in marketing and there are already many people taking advantage of this strategy. And interactive videos fit perfectly into this tactic.
Branding
Brand awareness , always in Marketing plans, gains a true ally with the use of interactive videos.
Not only because the public tends to see great russia mobile database value in companies that embrace innovation, but also for the simple fact that interacting with the brand, or with a video from a certain brand, will increase the chances of it being remembered at an opportune moment.
Examples of interactive videos
As promised, here are some examples of interactive videos to inspire you. Check them out below!
Bob Dylan — Like a Rolling Stone Interactive Music Video
To launch a new Bob Dylan box set, Sony Music and Eko decided to promote one of his greatest hits through an interactive video that had a huge impact and went viral .
In just one day, the content already had more than 1 million views.
Another point worth noting about this production was the team's cleverness in including a "guide" during the execution of the video, which was a great help in helping everyone understand how it worked and actually interact with the film.