Organizing your leads well enough
Posted: Thu Feb 20, 2025 4:29 am
Multilingual chatbots don’t just translate your marketing messages. They can also localize your campaigns. Localization involves adjusting your messages and conversations to reflect the interests and needs of your target markets—including their social values, key holidays, and regional trends.
Consumers appreciate localization as a form of content personalization. The 2021 Hispanic iceland mobile database Digital Fact Pack report4 shows that 71% of Hispanic consumers surveyed will either have a more positive opinion of a brand or purchase its products if the brand shows that it has taken the time to understand and include elements specific to Hispanic culture in its communications.
Programming chatbots to serve localized content across the globe can help you engage and re-engage multiple audiences and segments. These bots can automatically send personalized coupons and offers for local and regional holidays and events. They can also be programmed to recognize and use regional language variations—differentiating between French spoken in France and Canada, for example—to personalize experiences even further.
Your customers want to know that they are valued, and a great way to show global customers that you care is by sending them personalized content that is meaningful and relevant to them in their daily lives.
Consumers appreciate localization as a form of content personalization. The 2021 Hispanic iceland mobile database Digital Fact Pack report4 shows that 71% of Hispanic consumers surveyed will either have a more positive opinion of a brand or purchase its products if the brand shows that it has taken the time to understand and include elements specific to Hispanic culture in its communications.
Programming chatbots to serve localized content across the globe can help you engage and re-engage multiple audiences and segments. These bots can automatically send personalized coupons and offers for local and regional holidays and events. They can also be programmed to recognize and use regional language variations—differentiating between French spoken in France and Canada, for example—to personalize experiences even further.
Your customers want to know that they are valued, and a great way to show global customers that you care is by sending them personalized content that is meaningful and relevant to them in their daily lives.