The Engaging Nature of Messaging Can Help Increase Open and Conversion Rates
Posted: Thu Feb 20, 2025 4:28 am
Another great way business messaging ensures you’re getting the right amount of bang for your marketing buck? In contrast to other channels like phone and email, people will (for the most part) actually receive your messages.
In fact, nearly all of them will: Business texts sport a whopping 98% open rate, over four times the open rate of second runner-up email, at 22%.5
And while widening your marketing net by over a factor of four seems like a surefire way to hong kong mobile database improve your overall number of conversions, customers also just seem more comfortable interacting with text: According to one study, 33% of people who received a CTA via text end up acting on it, while a 47% of those customers end up making a purchase as a result.6
Such is the power of quality messaging, and the value of keeping your messages expected, timely, and relevant for your customers. With higher customer conversions, you can proudly point to your campaign’s role in driving a lower customer acquisition cost — a positive trend that should reasonably impress any CEO.
In fact, nearly all of them will: Business texts sport a whopping 98% open rate, over four times the open rate of second runner-up email, at 22%.5
And while widening your marketing net by over a factor of four seems like a surefire way to hong kong mobile database improve your overall number of conversions, customers also just seem more comfortable interacting with text: According to one study, 33% of people who received a CTA via text end up acting on it, while a 47% of those customers end up making a purchase as a result.6
Such is the power of quality messaging, and the value of keeping your messages expected, timely, and relevant for your customers. With higher customer conversions, you can proudly point to your campaign’s role in driving a lower customer acquisition cost — a positive trend that should reasonably impress any CEO.