2. Determine the target market
Posted: Thu Feb 20, 2025 4:28 am
Business logistics also involves determining the market that the company wants to reach .
After defining the strategic audience, the capacity in terms of materials management, production, inventory, transportation and storage of the product must be determined.
In this sense, and in order to define an appropriate marketing strategy , it is important to establish the advertising focus if it is a primary or secondary market.
Keep in mind that each one will surely require you to apply different strategies.
3. Identify the competition
As a key rule, every company must know how to identify who its competitors are. Studying who your direct competitor is will allow you to detect certain details that you may have been overlooking. For example, it is important to know:
whether they have their own distribution channel portugal mobile database or whether they depend on a third party;
in what geographic territory they have reach and which ones you could capitalize on for your business.
This type of analysis will also allow you to enhance the quality of your product and, above all, to understand the quality and usefulness of what is offered to the customer.
4. Develop a marketing plan
Within business logistics plans, it is necessary to define budgets , including the one that will be allocated to the development of marketing strategies.
Once the budget is in place and the most appropriate channels for marketing a product are determined, it is then necessary to establish which marketing strategies to apply.
In addition, it is necessary to determine:
How will the brand be promoted?
What type of interaction will there be with the client?
What are the uses of different SEO tools, such as developing content through social media or websites, and which ones best suit your company and product or service?
After defining the strategic audience, the capacity in terms of materials management, production, inventory, transportation and storage of the product must be determined.
In this sense, and in order to define an appropriate marketing strategy , it is important to establish the advertising focus if it is a primary or secondary market.
Keep in mind that each one will surely require you to apply different strategies.
3. Identify the competition
As a key rule, every company must know how to identify who its competitors are. Studying who your direct competitor is will allow you to detect certain details that you may have been overlooking. For example, it is important to know:
whether they have their own distribution channel portugal mobile database or whether they depend on a third party;
in what geographic territory they have reach and which ones you could capitalize on for your business.
This type of analysis will also allow you to enhance the quality of your product and, above all, to understand the quality and usefulness of what is offered to the customer.
4. Develop a marketing plan
Within business logistics plans, it is necessary to define budgets , including the one that will be allocated to the development of marketing strategies.
Once the budget is in place and the most appropriate channels for marketing a product are determined, it is then necessary to establish which marketing strategies to apply.
In addition, it is necessary to determine:
How will the brand be promoted?
What type of interaction will there be with the client?
What are the uses of different SEO tools, such as developing content through social media or websites, and which ones best suit your company and product or service?