How messaging can personalize complex

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Companies risk losing $3.1 trillion or 6.7% of their total revenues in consumer spend each year because of sub-standard customer experiences.
71% of online adults are more likely to purchase from a company they can contact via messaging
A new WARC and Meta white paper: Unlocking the potential of conversations

Creating a more personalized two-way interaction with customers is an increasingly important requirement for brands and can generate a significant advantage for businesses, as customer journeys become more complex.

'Unlocking the potential of conversations: How Business Messaging drives value throughout the customer lifecycle' is a new study by WARC in partnership with Meta that distills recent research into the shopper journey to help brands create a closer, more trusted and valued customer relationships.

Aditya Kishore, Insight Director, WARC , said: “Customer touchpoints have been germany mobile database expanding for several years. While the funnel remains a popular basic structure for understanding the marketing process, we are finding that the way in which we attract, inform, convert and engage customers has a growing number of moving parts.

"The ability to adapt to different journeys and engage and support customers through the buying process (and beyond!) is likely to be an important asset in driving engagement, customer relationships and revenue for a brand."