Complete SEO Guide for Universities: How to Rank Your Pages at the Top of Google in 2020
Posted: Thu Feb 20, 2025 3:14 am
Educational Marketing is an area with great growth in recent years , due to the need for people to educate and develop themselves to obtain better income and jobs.
Today, a university that does not have a presence and, more than that, authority on the Internet, simply does not exist for the market.
In this article, we will explore the importance of SEO for universities and the best search engine optimization practices in conjunction with Inbound Marketing techniques , so that you can boost your business and reach the eyes of thousands.
Happy reading!
Why you should have a university SEO strategy in your arsenal
First of all, students or young people who want to start their university career constantly search on search engines such as Google or Bing for educational institutions that can give them the best preparation for the world of work.
That's the most tacit one, but what about those that justify an investment in SEO for universities? Let's go to them!
1. Increase traffic to your blog or site to attract new students
A university blog or website should be full of japan mobile database valuable information for those who want to study, for example:
prestige of the institution;
payroll teachers;
all available courses and postgraduate degrees;
agreements with private companies and with the State;
articles on careers and professions;
research areas, among others.
But all this information is useless if it does not climb positions within the search engines .
Web positioning for universities is a determining factor in increasing the number of potential students who may be interested in more information about your offer .
So that, through a Content Marketing strategy and its sales funnel, you can convert them into customers.
Today, a university that does not have a presence and, more than that, authority on the Internet, simply does not exist for the market.
In this article, we will explore the importance of SEO for universities and the best search engine optimization practices in conjunction with Inbound Marketing techniques , so that you can boost your business and reach the eyes of thousands.
Happy reading!
Why you should have a university SEO strategy in your arsenal
First of all, students or young people who want to start their university career constantly search on search engines such as Google or Bing for educational institutions that can give them the best preparation for the world of work.
That's the most tacit one, but what about those that justify an investment in SEO for universities? Let's go to them!
1. Increase traffic to your blog or site to attract new students
A university blog or website should be full of japan mobile database valuable information for those who want to study, for example:
prestige of the institution;
payroll teachers;
all available courses and postgraduate degrees;
agreements with private companies and with the State;
articles on careers and professions;
research areas, among others.
But all this information is useless if it does not climb positions within the search engines .
Web positioning for universities is a determining factor in increasing the number of potential students who may be interested in more information about your offer .
So that, through a Content Marketing strategy and its sales funnel, you can convert them into customers.