How Many Keywords Should You Use for SEO in 2023?
Posted: Wed Feb 19, 2025 10:45 am
Search engine optimization (SEO) is responsible for the success of many businesses. But it is constantly changing.
Google started out as one of the world’s first search engines, where anyone with a keyboard could rank for the top (usually by typing in keywords). Today, it’s a smart platform that understands its users’ intent and has over 200 known ranking factors.
It's no surprise that one of the most frequently asked questions by bloggers and businesses is, "How many SEO keywords should I use?"
In this blog post, we will cover the following:
How Many Keywords Should You Use in 2023
How Google Ranks Keyword-Focused Content
What is keyword stuffing (and how to avoid it)
How to find the best keywords
How to Monitor Your Keywords Performance
How many keywords should I use?
Making your page's focus clear makes it easier for Google to understand lebanon mobile database what it's about. As a result, it will be easier for you to rank highly.
For this reason, it is generally better to use fewer keywords.
Pages with just one keyword (or topic) are the easiest to rank for. But four or more keywords make it much harder.
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
According to HubSpot research , most experts recommend having one to three primary keywords, and then using a few long-tail keywords or other variations. These are known as “secondary keywords.”
The purpose of secondary keywords isn’t to allow you to rank for as many keywords as possible. Instead, they help make the topic of your post clearer without forcing you to use keywords (which we’ll discuss shortly).
How often should you use keywords?
In general, you should** use one target keyword for every 100 words of text. **A page usually needs at least 500 words to rank well.
For example, if your target keyword is “residential solar panels” for a 1,000-word blog post, you should aim to use it ten times.
If your content is well-written and on-topic, keyword usage will come naturally as you write. Focus on providing valuable information first. Then, you can consider adding the keyword a few more times when you’re finished, if necessary.
What is keyword stuffing?
Keyword stuffing involves the excessive use of specific keywords on a web page or in its metadata to manipulate search engine rankings.
Traditionally, search engines like Google have relied on keyword density as a ranking factor, leading lazy website owners to repeat keywords in their content.
But today, this practice is ineffective, as search engines have become more adept at detecting and penalizing keyword stuffing.
Google started out as one of the world’s first search engines, where anyone with a keyboard could rank for the top (usually by typing in keywords). Today, it’s a smart platform that understands its users’ intent and has over 200 known ranking factors.
It's no surprise that one of the most frequently asked questions by bloggers and businesses is, "How many SEO keywords should I use?"
In this blog post, we will cover the following:
How Many Keywords Should You Use in 2023
How Google Ranks Keyword-Focused Content
What is keyword stuffing (and how to avoid it)
How to find the best keywords
How to Monitor Your Keywords Performance
How many keywords should I use?
Making your page's focus clear makes it easier for Google to understand lebanon mobile database what it's about. As a result, it will be easier for you to rank highly.
For this reason, it is generally better to use fewer keywords.
Pages with just one keyword (or topic) are the easiest to rank for. But four or more keywords make it much harder.
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
According to HubSpot research , most experts recommend having one to three primary keywords, and then using a few long-tail keywords or other variations. These are known as “secondary keywords.”
The purpose of secondary keywords isn’t to allow you to rank for as many keywords as possible. Instead, they help make the topic of your post clearer without forcing you to use keywords (which we’ll discuss shortly).
How often should you use keywords?
In general, you should** use one target keyword for every 100 words of text. **A page usually needs at least 500 words to rank well.
For example, if your target keyword is “residential solar panels” for a 1,000-word blog post, you should aim to use it ten times.
If your content is well-written and on-topic, keyword usage will come naturally as you write. Focus on providing valuable information first. Then, you can consider adding the keyword a few more times when you’re finished, if necessary.
What is keyword stuffing?
Keyword stuffing involves the excessive use of specific keywords on a web page or in its metadata to manipulate search engine rankings.
Traditionally, search engines like Google have relied on keyword density as a ranking factor, leading lazy website owners to repeat keywords in their content.
But today, this practice is ineffective, as search engines have become more adept at detecting and penalizing keyword stuffing.