Different types of influencer campaigns include
Posted: Wed Feb 19, 2025 9:33 am
Here are some ways you can get influencers to run a marketing campaign for you.
Brand ambassadors Making an influencer your brand ambassador who regularly promotes your brand in exchange for discounts and perks from your brand.
Discount codes Giving influencers the power to give discount codes for your products and services.
Affiliates Sharing special affiliate codes with influencers so that they can earn money every time someone comes through their funnel and makes purchases from your brand.
Influencer Takeover Allowing an influencer to take exit cell phone number list charge of your social media accounts for a set amount of time (obviously, you decide the number of posts that should be made.)
Gifting Giving influencers branded gifts in exchange for influencer marketing activities
Sponsored Content Paying influencers to share your content or create new content that is made around your brand and share it on their social networks.
Guest Posting Getting an influencer to let you post your article on their blog.
Now that you have learned the benefits of influencer marketing, and how to work with influencers, let’s find out how to find the right influencers for your e-commerce business.
Quick Tips To Find Influencers
Here are the best tips to find the right type of influencers for your e-commerce business.
1. Look into your existing followers
Surprising, isn’t it? But it’s true — your best influencers might be sitting right under you. Therefore before going out to look for influencers, look into your existing customers first.
Find out who your biggest fans are? Who is tagging you in their Instagram Stories? Who is mentioning you in their visual content like YouTube videos etc.? Who are your most regular customers? Who has rated and reviewed you highly?
Brand ambassadors Making an influencer your brand ambassador who regularly promotes your brand in exchange for discounts and perks from your brand.
Discount codes Giving influencers the power to give discount codes for your products and services.
Affiliates Sharing special affiliate codes with influencers so that they can earn money every time someone comes through their funnel and makes purchases from your brand.
Influencer Takeover Allowing an influencer to take exit cell phone number list charge of your social media accounts for a set amount of time (obviously, you decide the number of posts that should be made.)
Gifting Giving influencers branded gifts in exchange for influencer marketing activities
Sponsored Content Paying influencers to share your content or create new content that is made around your brand and share it on their social networks.
Guest Posting Getting an influencer to let you post your article on their blog.
Now that you have learned the benefits of influencer marketing, and how to work with influencers, let’s find out how to find the right influencers for your e-commerce business.
Quick Tips To Find Influencers
Here are the best tips to find the right type of influencers for your e-commerce business.
1. Look into your existing followers
Surprising, isn’t it? But it’s true — your best influencers might be sitting right under you. Therefore before going out to look for influencers, look into your existing customers first.
Find out who your biggest fans are? Who is tagging you in their Instagram Stories? Who is mentioning you in their visual content like YouTube videos etc.? Who are your most regular customers? Who has rated and reviewed you highly?