6. Experiment with paid and free trials
Posted: Wed Feb 19, 2025 9:33 am
Even though they are cheaper, they are still remarkably effective. You can use online events to establish industry leadership and generate business leads by exchanging digital business cards.
Performance management software vendor Betterworks is a good example of a business that has benefited from a shift to online events. In 2020, they decided to host their annual Goal Summit online.
The one-day event featured speakers from different industries, such as tech, consulting, and education. Registered attendees could access sessions and breakout sessions.
Hosting online events is a very effective tongliao cell phone number list strategy for lead generation. You should run online events alongside offline events to access a wide audience.
One of the best ways to generate new leads for your business is to provide your service for free initially. Plenty of software companies use this model. Agencies can also use this model to gain the trust of potential clients.
While free trials play an important role in converting prospects into paying customers, many companies struggle with the business model. A study conducted by Totango in 2016 found that only 20% of free trial users eventually upgrade to a paid plan.
That means that four out of five people never invest in the service.
An alternative to the free trial model is a paid trial at a reduced price. Ahrefs uses this model, charging people around $7 for seven days. That’s a fraction of the regular price. It’s a nice strategy because it attracts qualified leads while dissuading people who are just looking to try the service for free.
Performance management software vendor Betterworks is a good example of a business that has benefited from a shift to online events. In 2020, they decided to host their annual Goal Summit online.
The one-day event featured speakers from different industries, such as tech, consulting, and education. Registered attendees could access sessions and breakout sessions.
Hosting online events is a very effective tongliao cell phone number list strategy for lead generation. You should run online events alongside offline events to access a wide audience.
One of the best ways to generate new leads for your business is to provide your service for free initially. Plenty of software companies use this model. Agencies can also use this model to gain the trust of potential clients.
While free trials play an important role in converting prospects into paying customers, many companies struggle with the business model. A study conducted by Totango in 2016 found that only 20% of free trial users eventually upgrade to a paid plan.
That means that four out of five people never invest in the service.
An alternative to the free trial model is a paid trial at a reduced price. Ahrefs uses this model, charging people around $7 for seven days. That’s a fraction of the regular price. It’s a nice strategy because it attracts qualified leads while dissuading people who are just looking to try the service for free.