2. Know which type of paid ads to use for specific sales funnel stages
Posted: Wed Feb 19, 2025 9:31 am
You can’t rely entirely on organic searches or social media marketing to generate traffic and leads for your business. If you want to expand your reach while targeting potential customers at various buyer journey stages, you need to look into using paid ads.
However, regardless of your prospects’ location in the sales funnel, using generic paid ads won’t give you the results you need. On the other hand, marketing content that shows up at the right time will help you generate the leads your business needs.
Let’s look at the sales funnel stages and the types of ireland cell phone number list paid ads you can run for each. The sales funnel is a proven marketing model that considers human psychology to help you develop more effective marketing campaigns.
Awareness
At the top of the sales funnel, people are not aware of your business or what you do. They probably need help with something, but don’t know of any solutions for their problems. You need to raise awareness of their pain points for this stage of the funnel and introduce your brand.
Many of these potential customers start by asking a question on Google. For instance, someone who would like to learn a foreign language will run a search like this:
The ad above doesn’t promote BaseLang.com’s Spanish lessons but instead promotes an article about different methods its students use to learn the language. That answers the Google user’s intent, which is to discover ways to learn Spanish.
Prominent dog breeding platform, breedingbusiness.com, is another great example of using content to strategically funnel leads to their site. Founder, Lazhar Ichir says, “At Breeding Business, we keep our platform content regularly updated with rich content that answers a wide variety of top googled questions to directly answer our target audience’s queries and direct them to our site. It’s highly effective.”
Interest
Once the prospect becomes aware of your brand, you need to get them interested in your offer. At this point, you’re not yet supposed to sell anything. Instead, you need to engage with your future customers.
However, regardless of your prospects’ location in the sales funnel, using generic paid ads won’t give you the results you need. On the other hand, marketing content that shows up at the right time will help you generate the leads your business needs.
Let’s look at the sales funnel stages and the types of ireland cell phone number list paid ads you can run for each. The sales funnel is a proven marketing model that considers human psychology to help you develop more effective marketing campaigns.
Awareness
At the top of the sales funnel, people are not aware of your business or what you do. They probably need help with something, but don’t know of any solutions for their problems. You need to raise awareness of their pain points for this stage of the funnel and introduce your brand.
Many of these potential customers start by asking a question on Google. For instance, someone who would like to learn a foreign language will run a search like this:
The ad above doesn’t promote BaseLang.com’s Spanish lessons but instead promotes an article about different methods its students use to learn the language. That answers the Google user’s intent, which is to discover ways to learn Spanish.
Prominent dog breeding platform, breedingbusiness.com, is another great example of using content to strategically funnel leads to their site. Founder, Lazhar Ichir says, “At Breeding Business, we keep our platform content regularly updated with rich content that answers a wide variety of top googled questions to directly answer our target audience’s queries and direct them to our site. It’s highly effective.”
Interest
Once the prospect becomes aware of your brand, you need to get them interested in your offer. At this point, you’re not yet supposed to sell anything. Instead, you need to engage with your future customers.