And the marketers won't have anything to eat?
Posted: Wed Feb 19, 2025 9:30 am
The week of December 16th is therefore expected to be the peak of the Christmas shopping fever and also a major challenge for logistics companies. Courier services have been facing increasing pressure since the beginning of December and are massively hiring temporary workers to cope with this period, which may affect the quality and speed of delivery. How will these behavioral changes affect this Christmas? How will they affect business? Whether they will be successful for customers and businesses will be seen when it is over.
You can read the article or listen to the audio version at seznamzpravy.czAI in marketing – what it means for specialists, agencies and you
The debate around AI must have touched everyone who is at least partially involved in the context of digital business. Whether it is robust language models led by ChatGPT , or specialized applications solving a specific niche problem (which these large language models often use), more and more people are gaining experience with some form of artificial intelligence every day. And thanks to this, we are now – at least to a small extent – able to critically answer the question that has been on the minds of most people who have come into contact with the application since the ChatGPT3 boom. What does the arrival of AI into our lives really mean for digital? Does it mean the end of copywriters, graphic designers, composers ? The end of marketing agencies?
Anyone who has been in the marketing world for a while may remember the integration of Microsoft russia phone number data Office packages into the daily lives of creatives, project and key account managers, and salespeople. Thanks to the ingenious Excel spreadsheet , the calculator becomes unnecessary, PowerPoint makes the need for physical mood boards and printed materials a thing of the past. What will marketers do with all that saved time?
meme excel
Even the best tool will only process what you give it. The garbage in – garbage out principle works in AI the same way as in many other fields.
The reality is of course different. Sharpening that imaginary axe that enables faster execution of daily tasks does not result in laziness of specialists or longer vacations. It only allows you to focus on conceptual, strategic problems and not waste valuable client time on work that can be automated. By this I mean that just as Excel did not make analysts unnecessary, you cannot expect that thanks to ChatGPT you will no longer need copywriters and Midjourney will solve all the work that would otherwise fall to graphic designers .
You can read the article or listen to the audio version at seznamzpravy.czAI in marketing – what it means for specialists, agencies and you
The debate around AI must have touched everyone who is at least partially involved in the context of digital business. Whether it is robust language models led by ChatGPT , or specialized applications solving a specific niche problem (which these large language models often use), more and more people are gaining experience with some form of artificial intelligence every day. And thanks to this, we are now – at least to a small extent – able to critically answer the question that has been on the minds of most people who have come into contact with the application since the ChatGPT3 boom. What does the arrival of AI into our lives really mean for digital? Does it mean the end of copywriters, graphic designers, composers ? The end of marketing agencies?
Anyone who has been in the marketing world for a while may remember the integration of Microsoft russia phone number data Office packages into the daily lives of creatives, project and key account managers, and salespeople. Thanks to the ingenious Excel spreadsheet , the calculator becomes unnecessary, PowerPoint makes the need for physical mood boards and printed materials a thing of the past. What will marketers do with all that saved time?
meme excel
Even the best tool will only process what you give it. The garbage in – garbage out principle works in AI the same way as in many other fields.
The reality is of course different. Sharpening that imaginary axe that enables faster execution of daily tasks does not result in laziness of specialists or longer vacations. It only allows you to focus on conceptual, strategic problems and not waste valuable client time on work that can be automated. By this I mean that just as Excel did not make analysts unnecessary, you cannot expect that thanks to ChatGPT you will no longer need copywriters and Midjourney will solve all the work that would otherwise fall to graphic designers .