CRM and automation with quality tools, its use and possibilities!

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Are you considering using a CRM tool? This fact alone shows that you are serious about growing your business. Spreadsheets quickly become outdated and after a few months, even those who use them on a daily basis will no longer be familiar with them. Today, you don't have to worry about that anymore, as there are advanced CRM systems on the market. Some, such as HubSpot CRM, are even completely free .

 

Using a CRM will make your life easier and open the door to further growth for you and your company. A 2017 survey showed that sales representatives of companies that use a mobile CRM system achieve an average of 65% of their sales goals. While this is not a hundred percent, it is 3x more than sales representatives in companies without a CRM. They meet these goals only 22%.

 

And then comes growth. You collect more information, the team grows, and that bolivia phone number data complicates everything. The high demands for seamless collaboration on the way to a common goal seem unfulfillable. The solution is so easy! A quality CRM tool with advanced automation capabilities .

 

Did you know that HubSpot CRM is free for up to 1,000,000 contacts? And that it can be used for free by up to 100 users? Learn more about free CRM >

 

You might also find our simple guide useful, where we show you how to effectively use CRM software to meet your business goals.

CRM vs. Marketing Automation
A CRM tool alone may not be the right solution for marketing automation, although even a simple CRM can help you solve some tasks. Let's take a look at the key differences between CRM and marketing automation.

 
Marketing automation tool
Marketing systems are designed to help automate the delivery of marketing campaigns. They allow marketers to engage potential customers through automatically delivered content, streamline certain processes, and help generate engaged and targeted traffic that sales teams can more easily convert into customers.

 


 
Here are four key capabilities of a marketing automation tool:
Lead Nurturing – Marketing automation tools should seamlessly create emails that are delivered to the right users at the right time with the right content. By creating an automated campaign for leads, you can send educational emails the moment they enter your CRM, introduce them to product benefits and opportunities, or gradually educate and qualify them for further business activities.
Workflows – A marketing tool should allow you to create workflows that support marketing campaigns, even across different channels. These workflows help you create strategies based on the actions or behaviors of contacts from your CRM. For example, you can trigger different email, SMS, or live chat campaigns based on visits to specific pages or other user behavior.
Freemium delivery – A marketing automation tool should also be able to automatically send content to new leads who have subscribed. By automating this activity, you will get rid of the worries of creating and sending individual messages. Whether it is campaigns such as regular blog updates, welcome campaigns, viewed products, abandoned cart, system notifications, updates and anything else that can be automated.
Campaign Analytics – Every marketing automation tool should be able to generate reports and show how your campaigns are performing. Ideally, with the ability to A/B test different variations. Thanks to quality analytics, you can evaluate the effectiveness and performance of your campaigns in a timely manner to make the right marketing decisions.