Does changing theme affect SEO performance?
Posted: Wed Feb 19, 2025 6:41 am
Have you ever wondered if changing your website’s WordPress theme could affect your SEO rankings? If your website relies on search engines to attract the majority of its visitors, this thought may have crossed your mind.
wordpress
Well, the truth is that changing your WordPress theme can indeed change your SEO game, and it can be quite impactful. You see, your website’s theme plays a huge role in how it looks, how fast it loads, how your content looks, and even how search engines perceive your site. All of these factors are essential for SEO. But don’t worry, there are ways to ensure that your SEO doesn’t suffer after changing your theme.
In this article, we’ll cover just that. We’ll dive into all the ways a theme egypt mobile database change can affect your SEO rankings and, more importantly, what you can do to avoid these disasters. So, let’s get started!
How does changing your WordPress theme affect SEO performance?
Google's official blog for its updates, the Google Search Central Blog, posted a video on its YouTube channel about the most controversial question: whether or not a website's theme affects SEO. John Mueller, a senior search analyst at Google, answered yes. He said:
"A theme determines many things on a website, such as
how the content is displayed
How are pages linked on the site?
how quickly pages load for users
how to use structured data
All of these items are important parts of a website and play a role in SEO."
Here's the link to the video if you want to watch it!
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
Now, let's explain better what Mueller meant.
Google Search Central
Source: Google Search Central
Content display
One vital aspect that your theme controls is the header structure. When you change your WordPress theme, the actual content remains the same, but the appearance may change.
For example, if your old theme requires you to add H1 tags manually and your new theme does it automatically, you might end up with extra tags. You'd then have to go back to your old posts and clean up the mess.
This isn't a big problem, but it can confuse Google and your readers, as they like organization and order.
wordpress
Well, the truth is that changing your WordPress theme can indeed change your SEO game, and it can be quite impactful. You see, your website’s theme plays a huge role in how it looks, how fast it loads, how your content looks, and even how search engines perceive your site. All of these factors are essential for SEO. But don’t worry, there are ways to ensure that your SEO doesn’t suffer after changing your theme.
In this article, we’ll cover just that. We’ll dive into all the ways a theme egypt mobile database change can affect your SEO rankings and, more importantly, what you can do to avoid these disasters. So, let’s get started!
How does changing your WordPress theme affect SEO performance?
Google's official blog for its updates, the Google Search Central Blog, posted a video on its YouTube channel about the most controversial question: whether or not a website's theme affects SEO. John Mueller, a senior search analyst at Google, answered yes. He said:
"A theme determines many things on a website, such as
how the content is displayed
How are pages linked on the site?
how quickly pages load for users
how to use structured data
All of these items are important parts of a website and play a role in SEO."
Here's the link to the video if you want to watch it!
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
Now, let's explain better what Mueller meant.
Google Search Central
Source: Google Search Central
Content display
One vital aspect that your theme controls is the header structure. When you change your WordPress theme, the actual content remains the same, but the appearance may change.
For example, if your old theme requires you to add H1 tags manually and your new theme does it automatically, you might end up with extra tags. You'd then have to go back to your old posts and clean up the mess.
This isn't a big problem, but it can confuse Google and your readers, as they like organization and order.