The DAM system: integrating project management solutions with digital asset management

[kumartk]

Project management solutions are a must-have for any high-production team, helping them organize people and resources and meet deadlines. But despite these solutions’ ability to coordinate tasks and campaigns, creative teams often get stuck trying to centralize source material, work-in-progress files, and final assets so everyone can access them.

Over the past 30 years, digital asset management (DAM) tools have been constantly evolving to meet the changing needs of high-volume content creators. An offshoot of media management, DAM has become an essential part of virtually every marketing technology stack and a trusted partner for storing, organizing, and distributing final marketing assets around the world.

But in recent years, digital asset management has evolved into more than algeria phone number data just managing final assets. It has become a key player in the entire content lifecycle, from creation and approval to distribution and archiving. This shift in usage has made digital asset management a viable option to address the centralization issues creative teams face when using project management solutions.

Here are three ways that integrating DAM into your project management solution can boost your operations and improve your workflows.

Ensure brand consistency across all projects
Desktop image promo promo
Marketing projects require the perfect coordination of resources and people to ensure they are delivered on time and on brand. While this can be difficult even with small, one-off projects, when working with large teams , across multiple projects, and with extensive libraries, the challenges multiply. Marketing and creative operations are tasked with ensuring the right people are working on the right project with the right assets.

While work management systems can help coordinate people and projects, there is still a need for an effective way to ensure that each team is using the right assets . For every project, the marketing team must send campaign assets to the appropriate project manager who will then upload them into the work management solution and apply them to the correct project. While this system is easy to manage, it increases the likelihood of human error and producing marketing materials that are inconsistent with the brand.

When project managers can pull assets directly from a company’s DAM system and use them on the right project, they can provide their creatives with pre-approved marketing materials for a given project without having to upload new files or leave the work management solution. They can then associate these assets with specific tasks, campaigns, and users to ensure everyone has what they need to complete brand-consistent visual projects.